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Associate Influencer Marketing Manager

· Job Posted February 13, 2026
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Job Description

Cricut’s Digital Marketing team is looking for a highly organized, strategic, and passionate Associate Influencer Marketing Manager to help drive and grow our influencer marketing programs.

Job Responsibility

  • Own influencer sourcing and vetting across TikTok, Instagram, and YouTube
  • Lead communications with influencers and/or their managers from outreach through content approval and wrap-up
  • Negotiate influencer rates, contracts, usage rights, and exclusivity terms
  • Partner closely with our paid social agency to facilitate dark posting, ad codes, and usage of influencer content in paid campaigns
  • Provide clear, strategic, and detailed creative feedback to influencers
  • Collaborate with cross-functional teams including PR, social, product marketing, and digital
  • Monitor influencer performance metrics and help evaluate content effectiveness
  • Manage influencer payments and ensure proper documentation for finance and legal
  • Ensure all influencer content follows FTC guidelines and platform disclosure requirements
  • Cultivate strong relationships with creators
  • Stay plugged in to emerging influencer trends, platform shifts, and new talent

Requirements

  • 2–4 years of direct experience in influencer marketing is required (in-house or agency)
  • Proven ability to manage influencer campaigns from outreach through performance reporting
  • Experience vetting influencers using performance data and brand alignment criteria
  • Strong understanding of paid usage rights, dark posting, ad codes, and exclusivity terms in influencer agreements
  • Strong written and verbal communication skills
  • Excellent project management and interpersonal skills
  • Experience managing influencer payments and basic budget tracking

Nice to have

  • Bias for urgency
  • Sets high standards
  • Stays focused when things are moving fast
  • Collaborates like a pro
  • Maker or DIY enthusiast

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