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Cricut’s Digital Marketing team is looking for a highly organized, strategic, and passionate Associate Influencer Marketing Manager to help drive and grow our influencer marketing programs.
Job Responsibility:
Own influencer sourcing and vetting across TikTok, Instagram, and YouTube
Lead communications with influencers and/or their managers from outreach through content approval and wrap-up
Negotiate influencer rates, contracts, usage rights, and exclusivity terms
Partner closely with our paid social agency to facilitate dark posting, ad codes, and usage of influencer content in paid campaigns
Provide clear, strategic, and detailed creative feedback to influencers
Collaborate with cross-functional teams including PR, social, product marketing, and digital
Monitor influencer performance metrics and help evaluate content effectiveness
Manage influencer payments and ensure proper documentation for finance and legal
Ensure all influencer content follows FTC guidelines and platform disclosure requirements
Cultivate strong relationships with creators
Stay plugged in to emerging influencer trends, platform shifts, and new talent
Requirements:
2–4 years of direct experience in influencer marketing is required (in-house or agency)
Proven ability to manage influencer campaigns from outreach through performance reporting
Experience vetting influencers using performance data and brand alignment criteria
Strong understanding of paid usage rights, dark posting, ad codes, and exclusivity terms in influencer agreements
Strong written and verbal communication skills
Excellent project management and interpersonal skills
Experience managing influencer payments and basic budget tracking