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At Codeway, we're redefining the performance marketing role. Here, you won't just analyze data and optimize campaigns; you'll also participate in creative discussions, manage global network relationships, and contribute to strategic decisions that shape Codeway’s future vision. So, the ideal candidate is an exceptional all-rounder: good with people, comfortable with data, a self-starter who’s not afraid of failing, capable of generating creative ad ideas, and deeply curious about all aspects of growth.
Job Responsibility:
Claim 360 ownership of a web product's marketing & execute end-to-end user acquisition strategies
Manage the Creative Pipeline: Develop and test creatives: come up with ideas, propose hypotheses, monitor implementation, and give feedback
Manage and optimize marketing campaigns across Google, Meta, TikTok and other networks
Build meaningful relationships with external partners and agencies, and manage collaborations with ad networks such as Google Dublin, Meta London, TikTok Dubai teams
Build and monitor BI dashboards for insights, and ensure campaigns achieve target KPIs while scaling
Collaborate closely with the product team to understand user motivations and shape effective monetization strategies
Take additional responsibilities to grow your product: Get creative, think beyond performance marketing, and apply out-of-the-box growth-hacking techniques
Requirements:
1+ years of performance marketing experience
Hands on experience on campaign management in Google Ads(Search, Display, Youtube etc), Meta, TikTok, Linkedin, RTB etc.
Good communication and presentation skills, with the ability to translate complex data into actionable insights
Strong analytical and problem-solving skills
Strong command of written and verbal English
Nice to have:
Experience with Google measurement tools (GA4 etc.), mobile measurement partners (Adjust and/or Appsflyer) is a plus
Knowledge in user attribution and conversion tracking across diverse channels is a plus
Understanding of big data environment (preferably BigQuery) is a plus