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Codeway Logo Codeway · -

Associate Growth Manager (Web)

Turkey, Istanbul · Job Posted March 04, 2026
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Job Description

At Codeway, we're redefining the performance marketing role. Here, you won't just analyze data and optimize campaigns; you'll also participate in creative discussions, manage global network relationships, and contribute to strategic decisions that shape Codeway’s future vision. So, the ideal candidate is an exceptional all-rounder: good with people, comfortable with data, a self-starter who’s not afraid of failing, capable of generating creative ad ideas, and deeply curious about all aspects of growth.

Job Responsibility

  • Claim 360 ownership of a web product's marketing & execute end-to-end user acquisition strategies
  • Manage the Creative Pipeline: Develop and test creatives: come up with ideas, propose hypotheses, monitor implementation, and give feedback
  • Manage and optimize marketing campaigns across Google, Meta, TikTok and other networks
  • Build meaningful relationships with external partners and agencies, and manage collaborations with ad networks such as Google Dublin, Meta London, TikTok Dubai teams
  • Build and monitor BI dashboards for insights, and ensure campaigns achieve target KPIs while scaling
  • Collaborate closely with the product team to understand user motivations and shape effective monetization strategies
  • Take additional responsibilities to grow your product: Get creative, think beyond performance marketing, and apply out-of-the-box growth-hacking techniques

Requirements

  • 1+ years of performance marketing experience
  • Hands on experience on campaign management in Google Ads(Search, Display, Youtube etc), Meta, TikTok, Linkedin, RTB etc.
  • Good communication and presentation skills, with the ability to translate complex data into actionable insights
  • Strong analytical and problem-solving skills
  • Strong command of written and verbal English

Nice to have

  • Experience with Google measurement tools (GA4 etc.), mobile measurement partners (Adjust and/or Appsflyer) is a plus
  • Knowledge in user attribution and conversion tracking across diverse channels is a plus
  • Understanding of big data environment (preferably BigQuery) is a plus
  • Experience with Google Tag Manager is a plus
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