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Associate General Manager

Canada, Vancouver · Job Posted February 14, 2026
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Job Description

The Associate General Manager is responsible for working in partnership with the General Manager to maximize sales, provide an exceptional shopping experience for the customer, and manage the store’s visual and operational standard, including the store’s shrink %, wage cost and Clienteling. The Associate General Manager will support with staffing, training and developing high performance teams and assume responsibility as the “Manager-on-Duty” in the absence of the General Manager.

Job Responsibility

  • Assumes Manager’s role in supervising staff and creating an outstanding sales and customer service environment in absence of General Manager
  • Strives for sales excellence and results maximizing sales through strong floor supervision
  • Assists with setting weekly, monthly and seasonal goals for staff
  • Works with customers and models excellent customer service and Clienteling skills
  • Develops Sales Associates to be experts in the selling steps and client building through utilizing the Sales Training Programs and the Client Books
  • Ensure associates are trained on product knowledge, selling skills, customer service and operations to support the brand experience
  • Coaches team members on performance and shares feedback with General Manager creating alignment and consistency
  • Team sells with Sales Associates to contribute to the development of the selling team
  • Creates enthusiasm and excitement within store to motivate high performance teams
  • Protects store payroll by assisting General Manager with hiring process and creating store schedules that protect the business on allowable payroll hours
  • Controls company’s assets, i.e. key control, loss prevention measures, inventory paperwork and company standards of conduct
  • Strives for 100% accuracy and compliance in cash, inventory, fixtures and property
  • Helps execute floor-set and promotional directives in partnership with General Manager and/or Product DOR
  • Supervises the overall cleanliness and organization of the sales floor and backroom ensuring store appearance and atmosphere supports and reinforces the brand image
  • Understands, supports and complies with all company policies and procedures
  • Helps control all company assets (i.e., payroll hours, fixtures, cash, inventory and property) and completes all paperwork promptly and accurately
  • Ensure execution of effective merchandising strategies and directives
  • Ensure the selling floor is neat, clean, organized and reflects the correct visual image at all times
  • Ensure presentation of all displays, fixtures and all visual areas are reflective of current visual direction
  • Identify and communicate product concerns in a timely manner
  • Communicate inventory needs to support the business goals
  • Represents the fashion and style of Veronica Beard
  • Knowledge of current fashion trends and styles
  • Appreciation and demonstration of an overall finished fashion look

Requirements

  • Minimum of 2 years Store and/or Assistant Manager position/experience in women’s apparel (or related field)
  • Ability to work flexible schedule including nights and weekends
  • Strong verbal and communication skills
  • Strong observation skills – identifying and assessing customer and employee behavior, reactions, floor awareness, etc.
  • Ability to retain and utilize data, i.e. names, merchandise, information, policies and procedures
  • Ability to create a quality working environment that will encourage others to develop and excel
  • Foster a work climate that inspires mutual trust, respect, professionalism and teamwork to achieve goals

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