Associate Director, Social Media

Bumble is looking for an Associate Director, Social Media to lead the brand’s social strategy and direction globally. Reporting to the Senior Director, Americas Marketing, you will set the vision, cadence, and approach for how Bumble shows up across key social platforms, building community, driving engagement, and ensuring the brand remains at the forefront of culture. This role will oversee strategy, planning, and execution for Bumble’s social presence—across TikTok, Instagram, and emerging platforms, managing a Social Media Manager, agency, and production partners. You’ll translate Bumble’s mission into breakthrough storytelling, connecting with audiences in ways that drive both brand love and business impact. We’re looking for a strategic leader and creative thinker who thrives in fast-paced environments, inspires teams, and builds strong cross-functional partnerships. You’ll play a pivotal role in defining how Bumble communicates socially, establishing a clear point of view, operational rhythm, and measurement framework that aligns with brand and business objectives.