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Associate Director, SEO Strategy

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BASIC/DEPT®

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Location:
Argentina , Buenos Aires ▼

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Job Description:

The Associate Director, SEO Strategy leads the charge in shaping and executing innovative, future-forward SEO programs for mid-market and enterprise clients, bridging traditional organic search with the emerging world of AI-driven discovery. With 6+ years of professional SEO experience, this role combines deep subject-matter expertise, strategic leadership, and people management. The Associate Director is responsible for driving account growth, delivering exceptional performance, and mentoring a team of strategists to execute against best-in-class organic frameworks. In addition, this role will be expected to mentor and manage across varying levels. This role calls for a leader who is passionate about the future of discoverability, able to bridge traditional SEO excellence with the emerging frontier of AIO (AI Optimization) / Generative Engine Optimization (GEO), all while maintaining a superior understanding of traditional SEO and the critical role it continues to play in performance and strategy.

Job Responsibility:

  • Serve as the senior strategic lead for organic search, driving growth and long-term partnership success
  • Lead executive-level presentations and quarterly business reviews (QBRs), sharing clear performance stories backed by data and actionable insights
  • Oversee client communication, expectation management, and escalation resolution with clarity and confidence
  • Identify and pursue upsell and cross-channel expansion opportunities based on performance insights and business evolution
  • Ensure all project plans, timelines, and reporting cadences are effectively managed by the account team
  • Directly manage a small team of Account Managers and Associates, fostering growth through clear milestones, feedback, and coaching
  • Conduct regular 1:1s and reviews, providing both strategic guidance and performance development
  • Support hiring, onboarding, and skill-building within the SEO Strategy team
  • QA all deliverables produced by direct reports, ensuring strategic depth, data accuracy, and client-readiness
  • Build team knowledge in AI / GEO Search frameworks, audits, and emerging optimization methods to keep deliverables innovative and future-ready
  • Oversee and contribute to core deliverables, including: Technical site audits (responsive, dynamic, JS-rendered)
  • Keyword research, clustering, and persona mapping
  • Reporting and performance forecasting
  • Content gap analysis and optimization strategy
  • Website migration planning and auditing
  • AI Search visibility audits, entity, and schema optimization (for AIO / GEO readiness)
  • Act as the final QA and accountability point for all client deliverables while maintaining the highest standards of quality and consistency
  • Develop frameworks that scale across clients (templates, dashboards, methodologies)

Requirements:

  • 6+ years of professional SEO experience (agency experience strongly preferred)
  • Proven track record of leading successful enterprise-level SEO strategies
  • Deep expertise in advanced technical SEO, content, and authority
  • Curiosity and working knowledge of AI Search / AIO / GEO principles
  • Experience mentoring and managing small teams or project pods
  • Excellent communication and presentation skills for executive audiences
  • Strong proficiency in tools such as Google Search Console, GA4, Screaming Frog, Semrush, Ahrefs, Looker Studio, BigQuery, Scrunch, Profound, Otterly, and AirOps
  • Strong understanding of data storytelling and performance forecasting
  • Demonstrated ability to collaborate cross-functionally and build consensus
  • Excellent writing, communication, and organizational skills
  • Fluency in English and excellent communication skills (both written and verbal)
  • Open to work approximately 1-2 times a week from one of our offices located in Villa Crespo (CABA) or Mar del Plata
What we offer:
  • Premium healthcare through OSDE for the employee and their immediate family members
  • Prepaid card with a monthly allowance for grocery purchases
  • Monthly reimbursements for Wi-Fi/electricity expenses
  • Monthly reimbursements for training/English classes
  • 100% covered "Plan Total" membership at Sportclub
  • A flexible vacation policy

Additional Information:

Job Posted:
January 18, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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