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The Associate Director, SEO Strategy leads the charge in shaping and executing innovative, future-forward SEO programs for mid-market and enterprise clients, bridging traditional organic search with the emerging world of AI-driven discovery. With 6+ years of professional SEO experience, this role combines deep subject-matter expertise, strategic leadership, and people management. The Associate Director is responsible for driving account growth, delivering exceptional performance, and mentoring a team of strategists to execute against best-in-class organic frameworks. In addition, this role will be expected to mentor and manage across varying levels. This role calls for a leader who is passionate about the future of discoverability, able to bridge traditional SEO excellence with the emerging frontier of AIO (AI Optimization) / Generative Engine Optimization (GEO), all while maintaining a superior understanding of traditional SEO and the critical role it continues to play in performance and strategy.
Job Responsibility:
Serve as the senior strategic lead for organic search, driving growth and long-term partnership success
Lead executive-level presentations and quarterly business reviews (QBRs), sharing clear performance stories backed by data and actionable insights
Oversee client communication, expectation management, and escalation resolution with clarity and confidence
Identify and pursue upsell and cross-channel expansion opportunities based on performance insights and business evolution
Ensure all project plans, timelines, and reporting cadences are effectively managed by the account team
Directly manage a small team of Account Managers and Associates, fostering growth through clear milestones, feedback, and coaching
Conduct regular 1:1s and reviews, providing both strategic guidance and performance development
Support hiring, onboarding, and skill-building within the SEO Strategy team
QA all deliverables produced by direct reports, ensuring strategic depth, data accuracy, and client-readiness
Build team knowledge in AI / GEO Search frameworks, audits, and emerging optimization methods to keep deliverables innovative and future-ready
Oversee and contribute to core deliverables, including: Technical site audits (responsive, dynamic, JS-rendered)
Keyword research, clustering, and persona mapping
Reporting and performance forecasting
Content gap analysis and optimization strategy
Website migration planning and auditing
AI Search visibility audits, entity, and schema optimization (for AIO / GEO readiness)
Act as the final QA and accountability point for all client deliverables while maintaining the highest standards of quality and consistency
Develop frameworks that scale across clients (templates, dashboards, methodologies)
Requirements:
6+ years of professional SEO experience (agency experience strongly preferred)
Proven track record of leading successful enterprise-level SEO strategies
Deep expertise in advanced technical SEO, content, and authority
Curiosity and working knowledge of AI Search / AIO / GEO principles
Experience mentoring and managing small teams or project pods
Excellent communication and presentation skills for executive audiences
Strong proficiency in tools such as Google Search Console, GA4, Screaming Frog, Semrush, Ahrefs, Looker Studio, BigQuery, Scrunch, Profound, Otterly, and AirOps
Strong understanding of data storytelling and performance forecasting
Demonstrated ability to collaborate cross-functionally and build consensus
Excellent writing, communication, and organizational skills
Fluency in English and excellent communication skills (both written and verbal)
Open to work approximately 1-2 times a week from one of our offices located in Villa Crespo (CABA) or Mar del Plata
What we offer:
Premium healthcare through OSDE for the employee and their immediate family members
Prepaid card with a monthly allowance for grocery purchases
Monthly reimbursements for Wi-Fi/electricity expenses
Monthly reimbursements for training/English classes