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The Associate Director of Sales Operations is responsible for driving operational rigor, delivering actionable performance insights, and enabling consistent execution across the sales organization. This role partners closely with Sales, Finance, Marketing, and Operations to enhance commercial effectiveness, improve data-driven decision-making, and scale best practices across the business.
Job Responsibility
Analyze sales performance, pipeline health, and key value drivers to identify risks and opportunities
Develop and deliver actionable insights to improve revenue growth, productivity, and operational efficiency
Define, standardize, and monitor key performance indicators (KPIs) to ensure alignment with business objectives
Identify bottlenecks and drive improvements across end-to-end sales processes
Establish and scale best practices across opportunity management, forecasting discipline, account planning
Lead initiatives to improve sales cycle efficiency, conversion rates, win/loss outcomes
Design, develop, and maintain scalable reporting solutions and dashboards, with a primary focus on Power BI
Ensure data integrity, consistency, and accessibility across stakeholders
Translate complex datasets into clear, concise, and executive-ready insights and recommendations
Maintain deep understanding of sales roles, coverage models, and funnel dynamics
Partner with Sales Operations and Finance to align forecasting, performance management, and target setting
Lead the forecasting process, including pipeline inspection, revenue projections, variance analysis
Provide ongoing insights into revenue trends, regional and product performance
Drive accountability through structured reporting and business review cadences (e.g., QBRs)
Lead structured, analytical problem-solving efforts to address complex business challenges
Identify inefficiencies and implement improvements across commercial processes and workflows
Apply data-driven methodologies to optimize sales execution and operational performance
Partner closely with sales leadership to drive adoption of tools, insights, and standardized processes
Serve as a trusted advisor to senior stakeholders, influencing commercial strategy and execution
Facilitate cross-functional alignment to enable scalable, high-impact solutions
Requirements
5–8+ years of experience in Commercial Excellence, Sales Operations, Strategy, or Analytics
Advanced proficiency in Excel and Power BI, including data modeling capabilities
Experience operating in a high-performance, matrixed commercial environment