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Babbel Logo Babbel · -

Associate Director, Paid Social & Influencer Marketing

United States, New York Employment contract 135000.00 - 145000.00 USD / Year · Job Posted May 11, 2026
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Job Description

Babbel is hiring an Associate Director of Paid Social & Influencer Marketing to join our team in our New York City office. This role will oversee our Paid Social and Influencer channels, with a focus on driving new subscriptions and revenue for the business.

Job Responsibility

  • Own the global strategy for Paid Social and Influencer to drive new subscriptions, revenue, ROAS, and CLV/CAC
  • Build and maintain an always-on channel roadmap: objectives, budget allocation approach, platform mix, audience strategy, creative strategy, and experimentation plan
  • Own forecasting and performance management across key metrics, proactively surfacing risks, opportunities, and recommended reallocations
  • Drive performance oversight across Paid Social and Influencer, leading ongoing testing and optimization across targeting, bidding, creative/format, and landing/offer strategy
  • Scale Paid Social beyond current platforms by leading expansion into new channels, including launch plans, testing frameworks, and platform partner coordination
  • Lead an always-on performance-based Influencer program in partnership with an agency and vendor partners (e.g., UGC, whitelisting/paid amplification), setting clear performance expectations and optimizing continuously
  • Own the creative testing roadmap and collaborative process with Creative: intake and prioritization, hypothesis development, test design, launch cadence, and criteria for scaling/iterating
  • Lead test readouts/shareouts and maintain a structured learnings repository to improve scaling decisions across channels and markets
  • Partner with Analytics/Martech to improve tracking and advance measurement and incrementality – ensuring channel learnings translate into more confident investment decisions
  • Lead and coach a high-performing team, setting clear goals, high standards, and development plans
  • Manage relationships with platform reps and third-party partners
  • communicate clearly with senior stakeholders, translating complex channel dynamics into actionable decisions

Requirements

  • 7+ years leading acquisition programs with meaningful budget ownership and measurable results
  • Deep channel expertise across Paid Social (Meta, TikTok, Reddit, Pinterest) and experienced in running performance-Influencer programs
  • Strong forecasting, pacing, and optimization skills
  • ability to translate performance into clear investment decisions
  • Measurement/attribution fluency (tracking, attribution, incrementality), including partnership with Analytics/Martech in evolving measurement environments
  • Strong analytical skill set: comfort with large datasets, funnel metrics, and tools like Tableau/Looker/Amplitude (or similar)
  • Team management experience, including coaching, setting high standards, and developing talent
  • Excellent cross-functional leadership and communication (especially with Creative and Analytics)
  • strong project management and ability to align stakeholders

Nice to have

Experience in B2C tech company or at a subscription-based business

What we offer

  • Join a global company with purpose
  • Competitive compensation, PTO, benefits
  • Have an Impact on Babbel's product, company, and learners
  • Career growth and skill development

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