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Associate Directors, Paid Media are responsible for independent paid social performance and client management on the most complex, strategic accounts for their team as well as overseeing teams consisting of Associates, Senior Associates and Managers of Paid Media. They serve as the primary POC for their assigned clients by answering client emails, leading weekly calls, and developing and implementing both short and long-term strategies. Associate Directors, Paid Social are also primarily responsible for maintaining client relationships through QBR development, and recurring check-ins with client contacts.
Job Responsibility:
Maintaining a deep understanding of Google, Facebook/Instagram, TikTok, Snapchat, Pinterest, LinkedIn, UAC, as well as a core understanding of growth services (Programmatic, Decision Sciences, Creative, SEO/CRO), where they fit within the client funnel, and when to leverage/push strategy around each to meet client goals
Serving as the day-to-day contact for the largest paid media accounts and a point of escalation on small to midsize accounts
Owning, coordinating and ensuring the successful completion of the client’s entire account roadmap (inclusive of growth services), ensuring they are aligned with the client’s goals & priorities
Staying up to date on paid media trends and maintaining an understanding of the impact to clients’ business goals
Owning the overall media planning strategy of their accounts with the support of their Director and account Client Partners as needed
Ensuring appropriate processes & best practices are in place for client management & spearheading implementation when they are not present
Responsible for independent paid social performance and client management on the most complex, strategic accounts for their team as well as overseeing teams consisting of Associates, Senior Associates and Managers of Paid Media
Serve as the primary POC for their assigned clients by answering client emails, leading weekly calls, and developing and implementing both short and long-term strategies
Primarily responsible for maintaining client relationships through QBR development, and recurring check-ins with client contacts
Responsible for truly exemplifying DEPT’s core values and fostering a positive work environment – where they are driving motivation and excitement across teams
Responsible for the career development of their team members whether they are direct or indirect reports
Expected to have an understanding of their individual team members’ hours and how client resourcing should potentially be adjusted if there is an inefficiency
Look to expand Ripe Concepts adoption, adjust teams if necessary, or express to their manager the need for an additional hire
Expected to constantly be looking for ways to creatively open up their team’s senior bandwidth for growth opportunities
Requirements:
A minimum of 6 years paid media experience
A proven track record of successfully managing accounts with varying goals, spend levels, attribution models and incorporating the right agency tools, growth teams, and expertise to build stronger performance and growth
A deep understanding of Meta ads manager and be skilled at effectively communicating paid social goals, targets, and direct-response tactics to clients and can get into the weeds when necessary
Excellent organizational and communication skills: you’ll need to be able to oversee several projects and effectively communicate and teach optimization tasks to multiple team members at once, all while looking for opportunities to streamline account work through automation and developing a QA plan for each client
History of communication with higher-level client contacts (C-levels for small to medium companies, VPs+ for large companies) to provide agency POVs and build a stronger relationship
Fluency in English and excellent communication skills (both written and verbal) are a must for this role
Nice to have:
The ability to identify upsell opportunities across all agency offerings and execute on those opportunities to grow revenue on existing clients
You are skilled at effectively communicating/teaching optimization tasks to multiple team members at once and have past experience managing managers
Successful track record of crafting and participating in sales pitches and audits
Proven prior work experience managing a P&L and hitting margin targets
You are comfortable working with 3rd party tracking platforms (e.g., Kenshoo, SA360)
The ability to quickly determine a need (and argue) for additional marketing channels (e.g., SEO, display, mobile, YouTube) in a given campaign
Proven prior work experience managing direct reports / team members and demonstrated ability to mentor and develop direct reports into more senior roles
What we offer:
Premium healthcare through OSDE for the employee and their immediate family members
Prepaid card with a monthly allowance for grocery purchases
Monthly reimbursements for Wi-Fi/electricity expenses
Monthly reimbursements for training/English classes