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If you’re a self-starter with lots of enthusiasm for devising innovative and integrated media solutions, you get energized by the notion of critical thinking, conceptualizing, and brainstorming with others, you have an entrepreneurial spirit and want to be a part of an agency start-up that is experiencing accelerated growth… then you’ve come to the right place. Our Associate Directors of Media Investment are seasoned paid media leaders who oversee execution across all digital channels (search, social, programmatic, and emerging) for a portfolio of clients. For this role specifically, we’re looking for a leader with deep programmatic expertise. You live in the platform, lead complex programmatic strategy from campaign architecture and supply-path decisions through audience strategy and bid optimization, and you bring that same in-platform fluency to oversight of search and social teams that report up to you. In addition, they work well with other parts of the media equation and are interested in providing strategic insight to help assist our Media Managers in the development of media plans that they’ll, in turn, help execute.
Job Responsibility
Manage the implementation, execution, and optimization of digital advertising campaigns across multiple platforms
Lead programmatic strategy and execution across leading demand-side platforms (The Trade Desk, Google DV360, Amazon DSP, Viant) and specialist or emerging platforms (DeepIntent, Basis, Yahoo DSP, etc.) for our largest accounts
Own programmatic campaign architecture decisions: insertion-order and line-item structure, audience strategy (first-party data, data-partner segments, contextual, and retargeting), channel and inventory mix (CTV, display, online video, audio, native, and DOOH), and deal-type strategy (open exchange, PMP, and programmatic guaranteed)
Supply Path & Inventory Quality: Own supply-path optimization and inventory strategy — curating SSPs and direct supply paths, building PMPs and curated marketplaces, and enforcing brand safety, viewability, and invalid-traffic (IVT) standards across the portfolio
Bid Strategy: Drive bid and optimization strategy across the portfolio (automated and custom bidding, frequency management, and KPI optimization toward CPA, ROAS, viewability, and completion rate) with strong intuition for when algorithmic optimization works and when it doesn’t
Measurement & Attribution: Lead the development of measurement frameworks — attribution, incrementality testing, MMM/MTA, and clean-room analysis — ensuring campaign performance is validated beyond last-touch platform metrics
Collaborate with agency and client teams to formulate and create strategic proposals that meet identified objectives
Sales Activity Support: Interact on a day-to-day basis with the agency’s Media Operations team to ensure campaign optimization and success
Support agency teams during operational and business reviews and act as a critical team member for operational and technical discussions
Campaign Monitoring: Identifying and escalating potential technical issues, identifying and building specifications on potential market needs requiring technical developments
Manage a team of media investment associates, specialists, supervisors, and managers
Onboard new hires in agency and industry best practices
Ongoing strategic media recommendations
Comfortable leading client-facing calls and meetings
Host internal and external training
Requirements
Must be located in DFW or willing to relocate
5+ years of working experience in Paid Programmatic
Expert-level proficiency in major demand-side platforms (The Trade Desk and Google DV360 at minimum) and hands-on experience with ad servers (CM360) and measurement or supply-side tools
Familiarity with Amazon DSP, Viant, or other specialist or emerging platforms is a plus
Active programmatic certifications — The Trade Desk Edge Academy (Programmatic Principles at minimum) and/or Google Display & Video 360 certification
Amazon DSP or other platform certifications are a plus
Outstanding analytical and project management skills
Extreme attention to detail and the ability to handle several projects concurrently under deadline pressure is essential
Ability to work effectively with internal team members and external clients and other agency partners
Ability to create accurate projections based on data analysis
Ability to multitask and perform under pressure
Proactive initiative — A team player who is accountable for delivering accurate, timely, and insightful reports, recommendations, and POVs
Bachelor’s degree
Master’s degree is a plus
Supervisory experience
Experience running multi-million dollar media investments
Nice to have
Familiarity with Amazon DSP, Viant, or other specialist or emerging platforms