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Develops and implements marketing strategies designed to achieve RevPar/share-of-wallet goals for multiple hotel departments. Manages guest messaging, updates hotel webpage, and coordinates marketing initiatives with key stakeholders. Oversees in-house marketing materials, liaises with various departments, and conducts HR activities.
Job Responsibility:
Implements regular tracking of initiatives to determine results
updates hotel webpage content as needed to ensure up-to-date accuracy
manages all in-hotel messaging to guests
liaises with key operators of each department to determine goals and marketing needs
liaises with hotel Director of Public Relations to provide communications tools for publicity and promotions initiatives
works with brand Vice Presidents and Brand Marketing Managers to assist with implementation of brand strategies
develops, plans, and executes programs to achieve revenue goals
conducts annual performance appraisal with direct reports
Requirements:
2-year degree from an accredited university in Business Administration, Marketing, Sales, or related major
3 years' experience in Marketing or a comparable professional area
4-year bachelor's degree in Business Administration, Marketing, Sales, or related major
1 year experience in Marketing or a comparable professional area