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Associate Director of Graduate Enrollment Marketing and Communications

United States, Waltham 90000.00 - 100000.00 USD / Year · Job Posted February 20, 2026
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Job Description

The Associate Director of Graduate Enrollment Marketing and Communications is responsible for supporting recruitment and enrollment of the university’s graduate programs by developing and executing a comprehensive marketing strategy that attracts and enrolls top-tier graduate students, all while enhancing our brand and strengthening our digital presence.

Job Responsibility

  • Develop and implement a comprehensive marketing and communications strategy to attract and enroll students in graduate programs
  • Serve as lead on content development across all channels
  • Oversee graduate enrollment marketing projects from inception through completion
  • Coordinate the prioritization of marketing requests
  • Manage, mentor, and develop the Email Marketing Specialist and any student workers
  • Collaborate with various internal and external stakeholders
  • Lead the strategy and execution of email marketing initiatives
  • Serve as the primary administrator for the graduate admissions webpages
  • Utilize analytics tools to track performance, analyze user behavior, and optimize campaigns

Requirements

  • Bachelor's degree required
  • 5-8 years of related experience

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