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The Associate Director of Graduate Enrollment Marketing and Communications is responsible for supporting recruitment and enrollment of the university’s graduate programs by developing and executing a comprehensive marketing strategy that attracts and enrolls top-tier graduate students, all while enhancing our brand and strengthening our digital presence.
Job Responsibility:
Develop and implement a comprehensive marketing and communications strategy to attract and enroll students in graduate programs
Serve as lead on content development across all channels
Oversee graduate enrollment marketing projects from inception through completion
Coordinate the prioritization of marketing requests
Manage, mentor, and develop the Email Marketing Specialist and any student workers
Collaborate with various internal and external stakeholders
Lead the strategy and execution of email marketing initiatives
Serve as the primary administrator for the graduate admissions webpages
Utilize analytics tools to track performance, analyze user behavior, and optimize campaigns