Associate Director Nexxus Demand Creation - B&W NA

• Translate the multi-year brand growth plans into a comprehensive Brand Marketing Plan to deliver the brand-specific annual plan targets
• Act as the guardian of these plans and lead a team of specialists to execute them
• Lead and inspire a team of 4+ specialists across areas of expertise such as content creation, influencer marketing, PR, and experiential marketing to create and capture demand for the brand
• Working with the brand director, define the brand communications strategy, brief and lead the creative development of tentpole campaigns
• Build and manage a focused agency ecosystem to create and curate sufficient quantity, quality, and diversity of content
• Manage content lead who oversees the development and execution of Nexxus US’s content strategy across all touchpoints
• Lead brand culture squads, including brand marketing specialists but also Consumer Market Insights, media, performance, and shopper marketing to read data signals and optimize brand plans in real time
• Act as the brand's expert on the US competitive landscape, possessing an intimate understanding of the local market culture, communities, and social media strategies
• Partner closely with brand product innovation team to ensure sufficient quantity and quality of innovations to fuel demand creation

• 8-10+ years experience as a marketing leader
• Proven experience in leading creative content teams or projects, ideally in beauty or a related industry
• Experience creating brand equity, with an understanding of how to translate brand equity to performance marketing
• Strong understanding of beauty products, trends, ingredients, and industry terminology
• A portfolio demonstrating strong equity and content strategy development, execution, and a track record of creating engaging, on-brand content
• Experience exploring and implementing new content creation technologies, with a willingness to embrace and experiment with AI tools
• Proven success briefing, managing, and collaborating effectively with external agencies
• Comfort using analytics to measure content performance, derive insights, and make data-informed decisions to optimize content strategy

Demonstrable experience using generative AI tools for content creation

• health insurance (including prescription drug, dental, and vision coverage)
• retirement savings benefits
• life insurance and disability benefits
• parental leave
• sick leave
• paid vacation and holidays
• access to numerous voluntary benefits