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Associate Director, Media Planning & Buying

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Blue State

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Location:
United Kingdom , London

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Category:
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Salary:

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Job Description:

Execute innovative marketing strategy through a diverse channel mix, for leading NGOs, charities and brands. As an Associate Director in the Paid Media Team, you'll oversee the execution of digital advertising campaigns across clients ranging from leading UK and global charities and UN bodies, to global brands and their CSR programmes. You will know how to drive strong performance metrics for clients, whilst thinking holistically about the brand and how these metrics contribute to wider conversation about marketing budgets and long-term growth objectives. You will be a senior member of our media practice in London, supporting the Media Director in shaping processes and innovating our client channel mix to drive results.

Job Responsibility:

  • Translate clients’ strategic visions into media objectives and KPIs to accomplish a wide range of client objectives including direct response (lead gen and fundraising), awareness, persuasion, and advocacy
  • Analyse ongoing and historical performance data to identify opportunities for improvement, make strategic recommendations, and generate reporting and insights to drive optimisation
  • Have a strong POV on measurement, attribution, and conversion tracking, and apply that knowledge to strategic recommendations and ongoing campaign management
  • Participate in (and frequently lead) client-facing interactions — be the subject-matter expert for the platforms you manage
  • Plan, build, manage, and optimise media campaigns across multiple platforms, and oversee others in the team across multiple accounts to ensure media buying is efficient, effective and compliant
  • Work collaboratively with other internal or external teams, including media planners, strategists, account directors, designers, and analysts, to produce campaigns, creative ideas, audience and target recommendations, and experimental designs
  • Be an internal and external thought leader and help keep us up to date with the latest digital media trends by maintaining relationships with media partners, and engaging in media R&D projects, writing blog posts, and participating on panels

Requirements:

  • 6-8 years experience in a hands-on paid media planning and buying role using a mix of digital channels (Social, Search, Display, Video, Audio, etc)
  • Demonstrated experience translating client business goals into cohesive media strategies and specific KPIs, and a record executing campaigns that delivered on those goals
  • Experience working with non-profits, with fundraising and/or income objectives within paid media campaigns
  • Ability to effectively manage multiple clients and projects on time, within budget, and meet performance goals
  • High proficiency with digital advertising platforms — demonstrated mastery of paid social, paid search, and/or programmatic trading — as well as Google Analytics and other measurement platforms
  • Exceptional attention to detail, especially with regards to campaign setup and trafficking, QA, and reporting
  • Ability to adapt to new situations, solve problems on the fly, and communicate with those around you
  • A shared passion and curiosity for delivering change, including comfort with ambiguity, a restlessness that resists the status quo, and a commitment to quality
What we offer:
  • Unlimited time off (inclusive of sick, personal and vacation days)
  • $1,250 annual in professional development funds (local equivalent)
  • Fully subsidised health and dental insurance for employees (subject to tax)
  • Generous pension match via salary sacrifice
  • Generous paid holiday schedule
  • Parental leave policy for up to 32.5 week of coverage at full pay, inclusive of all genders and supporting a range of family structures
  • Group Income Protection (GIP)
  • Group Life Assurance (GLA)
  • Optional holiday travel insurance
  • Pre-tax season ticket loans
  • Cycle to work (up to £2000)
  • Remote work flexibility

Additional Information:

Job Posted:
December 27, 2025

Employment Type:
Fulltime
Work Type:
Hybrid work
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