Job Description:
In this role, you will support the planning, execution, and optimization of Amgen's U.S. commercial media strategy, with responsibility across Digital, Addressable, Video, TV, Search, and Point of Care channels within both HCP and DTC landscapes. You will translate brand and business objectives into integrated media plans and ensure strong execution across activation, operations, and performance optimization. You will bring strong working expertise across the modern media ecosystem, with a clear understanding of how channels work together across the customer journey to drive commercial outcomes. You will manage day-to-day media execution, including activation workflows, trafficking, tagging, and tracking, and partner closely with agency teams to ensure accuracy, consistency, and scalability across campaigns. You will work in close partnership with analytics, technology, and agency teams to support measurement frameworks, ensuring media is measurable by design and enabling performance optimization and reporting at the brand level. As a key member of the media leadership team, you will manage agency relationships at the brand or portfolio level, support alignment with platform partners, and collaborate with Brand, Medical, Legal, and cross-functional stakeholders to ensure compliant and effective execution. This role contributes to advancing Amgen's media capabilities by applying enterprise standards, identifying optimization opportunities, and supporting test-and-learn initiatives that can scale across the portfolio.
