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Associate Director Media - LVL

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Amgen

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Location:
United States

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Category:
-

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Contract Type:
Not provided

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Salary:

150768.75 - 203981.25 USD / Year
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Job Description:

In this role, you will support the planning, execution, and optimization of Amgen's U.S. commercial media strategy, with responsibility across Digital, Addressable, Video, TV, Search, and Point of Care channels within both HCP and DTC landscapes. You will translate brand and business objectives into integrated media plans and ensure strong execution across activation, operations, and performance optimization.

Job Responsibility:

  • Support the execution of media strategy across Digital, Addressable, Video, TV, Search, and Point of Care channels for both HCP and DTC audiences, ensuring alignment to brand and enterprise objectives
  • Serve as a media subject-matter expert at the brand or portfolio level, advising stakeholders on channel roles, audience strategy, investment mix, and optimization across the customer journey
  • Manage day-to-day media activation and operations, including trafficking, tagging, tracking, and quality control, ensuring accurate and timely execution across all assigned campaigns
  • Apply and reinforce enterprise media platform and operational standards (e.g., DCM, Prisma, MediaTools, Guidelines), ensuring consistency, compliance, and data integrity in execution
  • Partner closely with Analytics and Technology teams to implement measurement frameworks, tagging standards, and tracking methodologies that enable performance reporting and optimization
  • Manage brand-level agency relationships, setting clear expectations for execution quality, measurement rigor, and operational discipline across planning, buying, and reporting
  • Support coordination with media platform partners, staying informed on platform capabilities, policy updates, and compliance considerations relevant to pharmaceutical marketing
  • Enable effective cross-functional collaboration with Brand, Medical, Corporate Communications, Legal, Technology, and Analytics teams to ensure seamless, compliant execution
  • Identify and support test-and-learn initiatives, including piloting new channels, platforms, data solutions, or activation models
  • Evaluate pilot results and performance insights, providing recommendations to inform enterprise-level scaling decisions
  • Drive continuous improvement by applying learnings from campaign performance, pilots, and evolving media best practices
  • Ensure all media activity is executed in compliance with regulatory, privacy, and security requirements, escalating risks or issues as appropriate
  • Travel: Up to 20% domestic travel annually to visit agency partners and Amgen headquarters (Thousand Oaks)

Requirements:

  • Doctorate degree and 3 years of media and/or marketing experience OR Master’s degree and 5 years of media and/or marketing experience OR Bachelor’s degree and 7 years of media and/or marketing experience OR Associate’s degree and 12 years of media and/or marketing experience OR High school diploma / GED and 14 years of media and/or marketing experience
  • 7+ years of experience in paid media/marketing with a focus on planning, buying, execution and measurement
  • Technical competencies: expert in media targeting and segmentation (consumer and HCP), multi-channel media plan development, omnichannel orchestration and journey planning and execution, media measurement and optimization, agency leadership
  • Experienced leader of teams, both internal and external
  • Expertise in media planning and deliveries for traditional/linear/TV as well as digital channels and platforms
  • Strong analytical skills with an ability to uncover insights from performance/measurement tracking to drive action that increases brand impact
  • Strong ability in both leading cross-functional teams, and in being a member of a cross-functional team
  • Skilled communication effectiveness: the ability to effectively engage, connect, and influence senior leadership and marketing organizations
  • Ability to translate and communicate complex information/strategies into simple and impactful carry out of plans
  • Desire and ability to find opportunities to work smarter and more efficiently, and implement with excellence
  • Ability to excel and navigate a fast-paced environment requiring excellent multi-tasking and instinctual decision-making skills
  • Comfortable with inspiring change and navigating internal and external impact accordingly
  • Preferred experience working within media agencies

Nice to have:

  • 7+ years of experience in paid media/marketing with a focus on planning, buying, execution and measurement
  • Technical competencies: expert in media targeting and segmentation (consumer and HCP), multi-channel media plan development, omnichannel orchestration and journey planning and execution, media measurement and optimization, agency leadership
  • Experienced leader of teams, both internal and external
  • Expertise in media planning and deliveries for traditional/linear/TV as well as digital channels and platforms
  • Strong analytical skills with an ability to uncover insights from performance/measurement tracking to drive action that increases brand impact
  • Strong ability in both leading cross-functional teams, and in being a member of a cross-functional team
  • Skilled communication effectiveness: the ability to effectively engage, connect, and influence senior leadership and marketing organizations
  • Ability to translate and communicate complex information/strategies into simple and impactful carry out of plans
  • Desire and ability to find opportunities to work smarter and more efficiently, and implement with excellence
  • Ability to excel and navigate a fast-paced environment requiring excellent multi-tasking and instinctual decision-making skills
  • Comfortable with inspiring change and navigating internal and external impact accordingly
  • Preferred experience working within media agencies
What we offer:
  • Comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
  • Discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
  • Stock-based long-term incentives
  • Award-winning time-off plans
  • Flexible work models where possible

Additional Information:

Job Posted:
May 16, 2026

Employment Type:
Fulltime
Work Type:
Remote work
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