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This role will be the strategic leader responsible for overseeing BPI’s multi-hundred-million-dollar media investment strategy, focused on maximizing agency-wide value and performance across all top-tier platform and publisher partners. You will sit at the critical intersection of media, finance, and client strategy teams, ensuring BPI maintains its competitive edge and delivers high-impact outcomes for our clients.
Job Responsibility:
Develop and implement the agency-wide media investment strategy, focused on securing and leveraging maximum value, efficiencies, and "first-look" access from top-tier media partners
Lead the negotiation, execution, and ongoing management of annual Joint Business Plans (JBPs), deals, and investment agreements with media platforms and publishers
Establish and track agency-level key performance indicators (KPIs) for media value and partnership ROI, ensuring BPI meets investment thresholds and unlocks tiered benefits
Identify and secure agency-wide access to platform alphas, betas, and emerging media placements, ensuring BPI maintains a competitive edge and delivers "first-to-market" opportunities for our clients
Establish BPI’s formal point of view on joint partnerships and industry shifts, translating complex market changes (e.g., identity solutions, AI integration) into actionable guidance for internal teams in partnership with Planning, Buying, and Marketing Analytics leads
Co-manage and coordinate the internal distribution of non-financial partnership benefits, such as proprietary research, training, and event access, to maximize value across all teams
Serve as the main point of contact for top media partners, providing quarterly updates to agency leadership and collaborating with paid media leadership to align on client spend projections
Serve as the primary point person for managing and overseeing the media partner NDA process, working in close coordination with the Legal & Contracts teams to ensure timely execution
Provide project-based support for reviewing and negotiating contract terms related to specific client media engagements, while defining and enforcing BPI’s standards for brand safety, ad fraud, and data privacy
Requirements:
7+ years of experience in media investment or media partnerships at a leading media agency, trading desk, or major platform (e.g., Google, Meta)
Proven track record of successfully negotiating and managing large-scale, agency-wide media agreements and joint business partnerships
A robust professional network and deep knowledge of key media partners (CTV, premium news, social), with a track record of staying ahead of industry mergers, platform pivots, and evolving publisher capabilities
Deep understanding of the digital media ecosystem and market dynamics, with a proven ability to leverage that knowledge to secure strategic investment advantages
Exceptional financial, legal, and operational acumen, with specific experience in media credit management, compliance, and contract review
Technical literacy regarding data privacy regulations and identity solutions to ensure all partnerships and data standards are future-proofed
Cross-functional leadership skills and the gravitas to influence and align senior-level partners, Finance, and Client Strategy teams
Enthusiasm to work across our corporate, public affairs and non-profit clients as well as Democratic and progressive political clients
What we offer:
100% company-paid medical, dental, and vision insurance