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Airwallex Logo Airwallex · -

Associate Director, Marketing Operations, AI and Ad Operations

United States, San Francisco 140000.00 - 210000.00 USD / Year · Job Posted February 21, 2026
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Job Description

We’re looking for a strategic, analytical, and technically fluent marketing leader to drive the future of AI innovation, conversion optimization, and ad operations excellence across the organization. As the Associate Director, Marketing Operations, AI and Ad ops, you will define and operationalize the AI strategy and technology roadmap that powers the next generation of marketing performance. You’ll lead three interdependent workstreams: Futures (AI Tools) — evaluation, rollout, and enablement of marketing AI systems. CRO (Conversion Rate Optimization) — experimentation frameworks and UX performance. Ad Operations — infrastructure, tagging, and campaign governance. You’ll connect strategy to execution by embedding automation, efficiency, and intelligence into every stage of the marketing lifecycle — from creative production to lead attribution.

Job Responsibility

  • Define and lead the AI marketing roadmap, establishing a systematic evaluation framework for emerging tools (GenAI, automation) based on ROI, security, and integration feasibility
  • Drive global rollout and adoption of AI technologies, creating playbooks and enablement materials to scale creative velocity and operational efficiency
  • Lead the end-to-end Conversion Rate Optimization framework, managing structured experimentation, personalization, and UX testing to improve CVR and CAC
  • Partner with Product Marketing and Web Engineering to ensure a seamless conversion journey from campaign messaging to landing page performance
  • Own the global ad-ops infrastructure, ensuring compliant execution, standardized naming conventions, and flawless campaign governance across all paid media
  • Manage pixel governance, UTM frameworks, and CRM integrations (Salesforce/Marketo) to ensure end-to-end attribution accuracy and lead-source integrity
  • Build robust QA frameworks and automation workflows to reduce manual overhead in campaign setup and reporting
  • Analyze and communicate the impact of AI, CRO, and AdOps initiatives to executive leadership, utilizing data to link technical optimizations to pipeline results
  • Manage and coach a specialized cross-functional team, fostering a culture of technical curiosity, experimentation, and operational rigor
  • Serve as the subject matter expert for marketing innovation, collaborating with Data Science and IT to align MarTech integrations with broader analytics infrastructure

Requirements

  • 10+ years of experience in Performance Marketing, Marketing Operations, or CRO, ideally in B2B SaaS or fintech
  • Demonstrated success building or leading AI enablement programs within marketing organizations
  • Deep understanding of marketing infrastructure, tracking, and data pipelines
  • Proven ability to translate emerging technologies into measurable operational or revenue outcomes
  • Strong leadership, stakeholder management, and program governance skills
  • Bachelor’s or Master’s degree in Marketing Analytics, Computer Science, Statistics, Engineering, or Business Analytics

Nice to have

  • Experience managing global evaluation and rollout of MarTech or AI systems
  • Familiarity with data privacy, security, and AI governance frameworks
  • Advanced understanding of creative automation and dynamic content testing
  • Ability to synthesize technical, operational, and strategic perspectives into clear direction

What we offer

  • Offers Equity
  • Offers Bonus
  • medical, dental, and vision insurance
  • a 401(k) plan
  • short-term and long-term disability
  • basic life insurance
  • well-being benefits
  • 20 paid days of vacation
  • 12 paid days of company holidays in a calendar year
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