Associate Director, Marketing Operations, AI and Ad Operations Job at Airwallex (San Francisco)

Job Description

We’re looking for a strategic, analytical, and technically fluent marketing leader to drive the future of AI innovation, conversion optimization, and ad operations excellence across the organization. As the Associate Director, Marketing Operations, AI and Ad ops, you will define and operationalize the AI strategy and technology roadmap that powers the next generation of marketing performance. You’ll lead three interdependent workstreams: Futures (AI Tools) — evaluation, rollout, and enablement of marketing AI systems. CRO (Conversion Rate Optimization) — experimentation frameworks and UX performance. Ad Operations — infrastructure, tagging, and campaign governance. You’ll connect strategy to execution by embedding automation, efficiency, and intelligence into every stage of the marketing lifecycle — from creative production to lead attribution.

Job Responsibility

Define and lead the AI marketing roadmap, establishing a systematic evaluation framework for emerging tools (GenAI, automation) based on ROI, security, and integration feasibility
Drive global rollout and adoption of AI technologies, creating playbooks and enablement materials to scale creative velocity and operational efficiency
Lead the end-to-end Conversion Rate Optimization framework, managing structured experimentation, personalization, and UX testing to improve CVR and CAC
Partner with Product Marketing and Web Engineering to ensure a seamless conversion journey from campaign messaging to landing page performance
Own the global ad-ops infrastructure, ensuring compliant execution, standardized naming conventions, and flawless campaign governance across all paid media
Manage pixel governance, UTM frameworks, and CRM integrations (Salesforce/Marketo) to ensure end-to-end attribution accuracy and lead-source integrity
Build robust QA frameworks and automation workflows to reduce manual overhead in campaign setup and reporting
Analyze and communicate the impact of AI, CRO, and AdOps initiatives to executive leadership, utilizing data to link technical optimizations to pipeline results
Manage and coach a specialized cross-functional team, fostering a culture of technical curiosity, experimentation, and operational rigor
Serve as the subject matter expert for marketing innovation, collaborating with Data Science and IT to align MarTech integrations with broader analytics infrastructure

Requirements

10+ years of experience in Performance Marketing, Marketing Operations, or CRO, ideally in B2B SaaS or fintech
Demonstrated success building or leading AI enablement programs within marketing organizations
Deep understanding of marketing infrastructure, tracking, and data pipelines
Proven ability to translate emerging technologies into measurable operational or revenue outcomes
Strong leadership, stakeholder management, and program governance skills
Bachelor’s or Master’s degree in Marketing Analytics, Computer Science, Statistics, Engineering, or Business Analytics

Nice to have

Experience managing global evaluation and rollout of MarTech or AI systems
Familiarity with data privacy, security, and AI governance frameworks
Advanced understanding of creative automation and dynamic content testing
Ability to synthesize technical, operational, and strategic perspectives into clear direction

What we offer

Offers Equity
Offers Bonus
medical, dental, and vision insurance
a 401(k) plan
short-term and long-term disability
basic life insurance
well-being benefits
20 paid days of vacation
12 paid days of company holidays in a calendar year

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Associate Director, Marketing Operations, AI and Ad Operations

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