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Associate Director, Marketing Demand Generation

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Unilever

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Location:
United States , Burlington

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Category:
-

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Contract Type:
Not provided

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Salary:

141680.00 - 212520.00 USD / Year

Job Description:

This role offers an incredible opportunity for a dynamic, results-oriented marketer to lead demand generation for Seventh Generation. As Associate Director, Demand Generation, you will be responsible for designing and executing strategies that drive consumer engagement, accelerate conversion, and deliver measurable growth leading through social first and PR but driving end to end. You’ll lead integrated marketing programs across channels to create in-year demand while partnering closely with innovation teams to ensure long-term brand success for Seventh Generation.

Job Responsibility:

  • Develop and execute a bold, consumer-centric, social-first marketing & PR strategy that drives growth and consumer recruitment
  • Leverage consumer insights, social listening, and competitive analysis to anticipate needs and design authentic, culturally relevant programs and messaging
  • Direct agency and partner relationships and leverage all AI tools available to deliver best-in-class marketing across the consumer journey
  • Lead an always-on content approach, ensuring agility and relevance across social platforms, influencer partnerships, and community engagement
  • Manage and optimize demand creation budgets to achieve profit targets and maximize ROI
  • Partner with Customer Development, Ecommerce, and CMI teams to align brand vision, optimize ROI, and activate learnings quickly across the funnel
  • Own brand identity and visual standards alongside the CMO and head of dComm
  • Lead the Demand Creation team and establish team structure and operating rhythm

Requirements:

  • 7-10 years of marketing experience with increasing responsibility in innovation and demand creation
  • A demonstrated track record of progressive leadership in CPG, delivering brand growth and social impact
  • Superior leadership, passion for high performance, and desire to be a talent catalyst
  • Previous leadership of social-first teams and marketing strategies
  • Experience leading impactful content creation across internal and agency teams to develop impactful brand communication
  • Expert analytical and quantitative skills
  • Ability to analyze and extrapolate meaning from data, translating it into insights and actionable plans
  • Ability to be based in Vermont, with travel up to 25%

Nice to have:

  • Passion for challengers and culturally relevant brands
  • Ability to radically innovate while practically navigating a multi-stakeholder and matrixed organization
  • Outcome-oriented with a bias for impact with speed
  • Ability to represent a brand authentically
  • Ability to join dots to create a holistic strategy across functions, activities, and workstreams
  • Ability to both influence up for impact while rolling up your sleeves and co-creating, working and teaching a team
  • Drive accountability, both personally and across teams, in a way that inspires and creates excitement
What we offer:
  • Bonus eligible
  • Long-Term Incentive (LTI) eligible
  • Eligible to participate in benefits plan
  • Health insurance (including prescription drug, dental, and vision coverage)
  • Retirement savings benefits
  • Life insurance and disability benefits
  • Parental leave
  • Sick leave
  • Paid vacation and holidays
  • Access to numerous voluntary benefits

Additional Information:

Job Posted:
January 22, 2026

Employment Type:
Fulltime
Work Type:
On-site work
Job Link Share:

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