Associate Director, Marketing Demand Generation Job at Unilever (Burlington)

Job Description

This role offers an incredible opportunity for a dynamic, results-oriented marketer to lead demand generation for Seventh Generation. As Associate Director, Demand Generation, you will be responsible for designing and executing strategies that drive consumer engagement, accelerate conversion, and deliver measurable growth leading through social first and PR but driving end to end. You’ll lead integrated marketing programs across channels to create in-year demand while partnering closely with innovation teams to ensure long-term brand success for Seventh Generation.

Job Responsibility

Develop and execute a bold, consumer-centric, social-first marketing & PR strategy that drives growth and consumer recruitment
Leverage consumer insights, social listening, and competitive analysis to anticipate needs and design authentic, culturally relevant programs and messaging
Direct agency and partner relationships and leverage all AI tools available to deliver best-in-class marketing across the consumer journey
Lead an always-on content approach, ensuring agility and relevance across social platforms, influencer partnerships, and community engagement
Manage and optimize demand creation budgets to achieve profit targets and maximize ROI
Partner with Customer Development, Ecommerce, and CMI teams to align brand vision, optimize ROI, and activate learnings quickly across the funnel
Own brand identity and visual standards alongside the CMO and head of dComm
Lead the Demand Creation team and establish team structure and operating rhythm

Requirements

7-10 years of marketing experience with increasing responsibility in innovation and demand creation
A demonstrated track record of progressive leadership in CPG, delivering brand growth and social impact
Superior leadership, passion for high performance, and desire to be a talent catalyst
Previous leadership of social-first teams and marketing strategies
Experience leading impactful content creation across internal and agency teams to develop impactful brand communication
Expert analytical and quantitative skills
Ability to analyze and extrapolate meaning from data, translating it into insights and actionable plans
Ability to be based in Vermont, with travel up to 25%

Nice to have

Passion for challengers and culturally relevant brands
Ability to radically innovate while practically navigating a multi-stakeholder and matrixed organization
Outcome-oriented with a bias for impact with speed
Ability to represent a brand authentically
Ability to join dots to create a holistic strategy across functions, activities, and workstreams
Ability to both influence up for impact while rolling up your sleeves and co-creating, working and teaching a team
Drive accountability, both personally and across teams, in a way that inspires and creates excitement

What we offer

Bonus eligible
Long-Term Incentive (LTI) eligible
Eligible to participate in benefits plan
Health insurance (including prescription drug, dental, and vision coverage)
Retirement savings benefits
Life insurance and disability benefits
Parental leave
Sick leave
Paid vacation and holidays
Access to numerous voluntary benefits

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Associate Director, Marketing Demand Generation

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