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Join a global banking group as an Associate Director of Marketing & Communications, where you will drive high-impact B2B strategies in corporate and investment banking (B2B). This role offers the opportunity to shape regional thought leadership and manage sophisticated stakeholder relationships within a prestigious, growth-oriented environment. You will overseeing integrated campaigns that bridge the gap between complex financial insights and institutional client engagement.
Job Responsibility:
Develop and oversee the annual marketing and communications roadmap for the Corporate Banking and Professional Services divisions
Work closely with subject matter experts (SMEs) to translate complex financial data and market trends into compelling whitepapers, articles, and keynote content
Act as a strategic advisor to senior business heads, ensuring marketing initiatives align with commercial revenue goals
Oversee LinkedIn strategy, webinars, and targeted ABM (Account-Based Marketing) campaigns to nurture institutional client leads
Manage regional marketing budgets, ensuring high ROI on sponsorship and event participation
Requirements:
Minimum of 10–12 years in Marketing Communications
At least 5 years in a leadership capacity within Corporate Banking, Financial Services, or Professional Services (Legal/Consulting)
Bachelor’s degree in Marketing, Communications, Journalism, or a related field
MBA is highly regarded
Cantonese will be the main language of communications
Exceptional command of English
Mandarin fluency is an advantage
Proven track record of managing multi-channel campaigns that impact the bottom line
Strong people management skills with the ability to mentor a diverse, multi-cultural team