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Associate Director - Marketing Ai & Innovation

United States 158999.30 - 215116.70 USD / Year · Job Posted May 16, 2026
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Job Description

The Associate Director of Marketing AI and Innovation (GCCI) is responsible for activating and scaling AI-enabled marketing capabilities across Amgen's brands, with a primary focus on operationalizing the Generative Engine Optimization (GEO) model and supporting enterprise AI partnerships. This role ensures that centrally developed capabilities, and partnerships are effectively translated into brand-level execution, driving measurable impact on brand strategy & execution. This individual will serve as a critical bridge between strategy and execution—orchestrating cross-functional teams to embed AI-driven insights and new ways of working into day-to-day marketing activities.

Job Responsibility

  • Activate and scale AI-enabled marketing capabilities across Amgen's brands
  • Operationalize the Generative Engine Optimization (GEO) model
  • Support enterprise AI partnerships
  • Ensure centrally developed capabilities and partnerships are effectively translated into brand-level execution
  • Drive measurable impact on brand strategy & execution
  • Serve as a critical bridge between strategy and execution
  • Orchestrate cross-functional teams to embed AI-driven insights and new ways of working into day-to-day marketing activities
  • Drive adoption and execution of the GEO operating model across priority brands
  • Embed GEO principles into campaign planning, content strategy, and optimization workflows
  • Oversee day-to-day engagement with key AI and data partners (e.g., GEO partner)
  • Ensure capabilities translate into tangible brand use cases and outcomes
  • Support implementation of pilot programs across brands
  • Capture learnings and enable enterprise scaling solutions through structured playbooks and recommendations
  • Partner with Marketing, GCCI Media, GCCI WebOps, and BAI to ensure AI-driven insights are fully integrated into marketing execution, measurement, and optimization processes
  • Monitor adoption, performance, and ROI of AI-enabled initiatives at the brand level
  • Drive continuous improvement and scaling best practices
  • Partner cross-functionally to define the future marketer experience
  • Identify required capabilities and drive their development and implementation
  • Lead change management efforts to embed new AI-enabled ways of working
  • Ensure strong adoption and sustained behavioral change across marketing teams
  • Drive GEO implementation at the brand level
  • Translate GEO insights into actionable optimizations across content & media strategy
  • Partner with brand teams to embed AI insights into creative development, messaging, and content strategies
  • Support execution of AI-driven pilots (e.g., patient identification, diagnosis, media scaling)
  • Ensure effective coordination across stakeholders and scaling plans across the enterprise
  • Manage day-to-day operations with external partners
  • Ensure alignment with internal objectives and seamless execution
  • Orchestrate cross-functional teams (Marketing, GCCI, Medical, Corp Affairs, BAI, etc) to deliver on AI enabled solutions
  • Identify, document, and scale best practices across brands to drive consistency and efficiency
  • Gather feedback from brand teams and stakeholders to refine tools, processes, and approaches
  • Track performance metrics and contribute to reporting on impact of AI-enabled marketing initiatives

Requirements

  • Doctorate degree and 3 years of Marketing experience
  • Master's degree and 5 years of Marketing experience
  • Bachelor's degree and 7 years Marketing experience
  • Associate's degree and 12 years of Marketing experience
  • High school diploma / GED and 14 years of Marketing experience

Nice to have

  • Strong marketing and digital acumen, with experience in omnichannel, content, or performance marketing
  • Familiarity with SEO, analytics, or emerging AI-driven marketing approaches (e.g., GEO)
  • Experience translating strategy into execution across multiple brands or markets
  • Proven ability to manage external partners and vendors to deliver business outcomes
  • Strong cross-functional collaboration skills within a matrixed organization
  • Experience in change management and driving adoption of new capabilities or ways of working
  • Ability to influence across levels and functions, including brand, media, analytics, and technology teams
  • Strong analytical mindset with ability to translate data into actionable insights
  • Excellent verbal and written communication skills
  • Track record of delivering complex initiatives that drive measurable business impact

What we offer

  • Retirement and Savings Plan with generous company contributions
  • Group medical, dental and vision coverage
  • Life and disability insurance
  • Flexible spending accounts
  • Discretionary annual bonus program
  • Stock-based long-term incentives
  • Award-winning time-off plans
  • Flexible work models
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