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BASIC/DEPT® Logo BASIC/DEPT® · -

Associate Director, Growth Marketing

United States 94700.00 - 140000.00 USD / Year · Job Posted February 17, 2026
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Job Description

DEPT® is looking for an Associate Director, Growth Marketing, Americas, who treats marketing as part of the commercial engine, not a separate function. Someone who can connect marketing, sales, CRM, data, and AI into one system – and prove it in Salesforce. You’ll take our Americas growth plan and turn it into a working, measurable growth machine. Focus less on filling the top of the funnel and more on creating and accelerating opportunities with the right accounts. Work with a lean budget, using smart targeting, content, CRM, partners, and events rather than relying on massive paid demand.

Job Responsibility

  • Integrated Growth Strategy: Design and implement a marketing strategy that connects all the dots – aligning marketing, sales, CRM, data, and AI into a single pipeline engine driving qualified opportunities
  • Execute the Growth Plan: Activate DEPT®’s Americas growth plan. Target our ideal customer profiles in key verticals and use strategic partnerships and events to convert high-value prospects into our pipeline
  • Break Down Silos: Work closely with sales and client teams to ensure marketing and business development operate in sync
  • Build Relationships: Nurture relationships with prospective clients and partners through content, events, and personal outreach
  • Data-Driven Optimization: Leverage our tech stack (Salesforce, Pardot, and InfiniGrow) to track performance and optimize marketing investments around revenue goals
  • Scrappy Demand Generation: Drive demand with creative, high-impact tactics rather than big budgets – think thought leadership content, targeted campaigns, smart automation, and ABM

Requirements

  • 7–10+ years in growth, demand, or performance marketing in B2B (ideally tech, SaaS, digital, or consulting)
  • Proven track record of turning strategy into execution – building integrated programs that connect campaigns, CRM, content, partners, and sales into one system that converts
  • Hands-on with Salesforce and Pardot for CRM and marketing automation, plus Infinigrow (or similar) for planning and measuring what actually drives revenue
  • Strong grasp of paid media and ABM (especially LinkedIn and targeted syndication)
  • Deep experience with pipeline analytics, forecasting, and attribution
  • Practical experience using AI in workflows – for research, targeting, personalisation, creative variations, and outreach
  • Experience working across functions (Sales, Growth, Partnerships, Brand, RevOps) and managing agencies or contractors

What we offer

  • Healthcare, Dental, and Vision coverage
  • 401k plan, plus matching
  • PTO
  • Paid Company Holidays
  • Parental Leave
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