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DEPT® is looking for an Associate Director, Growth Marketing, Americas, who treats marketing as part of the commercial engine, not a separate function. Someone who can connect marketing, sales, CRM, data, and AI into one system – and prove it in Salesforce. You’ll take our Americas growth plan and turn it into a working, measurable growth machine. Focus less on filling the top of the funnel and more on creating and accelerating opportunities with the right accounts. Work with a lean budget, using smart targeting, content, CRM, partners, and events rather than relying on massive paid demand.
Job Responsibility:
Integrated Growth Strategy: Design and implement a marketing strategy that connects all the dots – aligning marketing, sales, CRM, data, and AI into a single pipeline engine driving qualified opportunities
Execute the Growth Plan: Activate DEPT®’s Americas growth plan. Target our ideal customer profiles in key verticals and use strategic partnerships and events to convert high-value prospects into our pipeline
Break Down Silos: Work closely with sales and client teams to ensure marketing and business development operate in sync
Build Relationships: Nurture relationships with prospective clients and partners through content, events, and personal outreach
Data-Driven Optimization: Leverage our tech stack (Salesforce, Pardot, and InfiniGrow) to track performance and optimize marketing investments around revenue goals
Scrappy Demand Generation: Drive demand with creative, high-impact tactics rather than big budgets – think thought leadership content, targeted campaigns, smart automation, and ABM
Requirements:
7–10+ years in growth, demand, or performance marketing in B2B (ideally tech, SaaS, digital, or consulting)
Proven track record of turning strategy into execution – building integrated programs that connect campaigns, CRM, content, partners, and sales into one system that converts
Hands-on with Salesforce and Pardot for CRM and marketing automation, plus Infinigrow (or similar) for planning and measuring what actually drives revenue
Strong grasp of paid media and ABM (especially LinkedIn and targeted syndication)
Deep experience with pipeline analytics, forecasting, and attribution
Practical experience using AI in workflows – for research, targeting, personalisation, creative variations, and outreach
Experience working across functions (Sales, Growth, Partnerships, Brand, RevOps) and managing agencies or contractors