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As Associate Director, Growth Innovation, you’ll lead the charge in building, testing, and scaling new growth levers across Airwallex. You’ll own a portfolio of high-upside experiments—especially around Rewards and Campaigns—partnering with senior leaders across Growth, Product, Data Science, and Marketing to turn validated ideas into scalable programs that drive acquisition, activation, retention, and revenue. This is your chance to make a measurable impact in a fast-paced, high-growth environment.
Job Responsibility:
Lead growth experiments end to end: Design the Airwallex roadmap for Rewards and Campaigns, set hypotheses, define target segments, and measure impact on acquisition, activation, retention, and revenue
Identify and size new opportunities: Collaborate with the strategy team to define ideal customer profiles, priority use cases, and product adoption journeys
adapt Rewards and Campaigns for global and regional market differences
Build the growth testing system: Establish frameworks, instrumentation, and review cadences for experiment design, governance, and decision logs
ensure reliable data and consistent, data-driven decisions
Drive creative for growth: Partner with the Creative Lead to brief, test, and ship assets (visual, copy, video) aligned with brand and product strategy
run structured creative testing to lift conversion
Deliver cross-functionally: Work with Product, Engineering, Marketing, and Data Science to scope, resource, and ship experiments
define rollout plans and operating processes to ensure scalability and compliance
Influence strategy: Synthesize experiment insights into recommendations for roadmap, resourcing, and go-to-market
communicate progress and decisions to senior leadership to align with company priorities
People leadership: Lead and scale a small team, mentoring and developing talent to raise the bar for execution quality
Requirements:
10+ years’ experience in Growth, with at least 3 years managing a team
Bachelor’s degree in relevant disciplines
Proven track record of leading end-to-end growth experiments and cross-functional teams
Strong analytical skills and experience with growth analytics, experimentation frameworks, and data-driven decision-making
Excellent communication and stakeholder management skills
Nice to have:
Experience in fintech, product-led growth, or B2B SaaS
Experience in fast-paced environments, preferably within a startup or scale-up