Associate Director, Field Marketing - South East Job at BioLife Plasma Services (Florida)

Job Description

About the Role: The Associate Director, Field Marketing, is a field-based, customer-facing (non-sales) role and a key member of the Dermatology marketing team. (Supporting Florida, Georgia and neighboring states). This position focuses on cultivating and sustaining long-term relationships with current and emerging key opinion leaders (KOLs) in Psoriasis (PsO) across the U.S. In this role, you will play a critical part in shaping and executing brand strategy by driving strategic partnerships, facilitating meaningful dialogue around the evolving treatment landscape, and positioning Takeda as a leader in PsO. You will report to the Director, Head of HCP Engagements

Job Responsibility

Identify, cultivate, and maintain long-term relationships with national and regional Key Opinion Leaders (KOLs) and Advanced Practice Providers (APPs) in the dermatology space
Develop and execute strategic engagement plans aligned with brand objectives, serving as a subject matter expert (SME) in psoriasis disease management
Ensure compliant, accurate, and balanced scientific communication during all interactions with external stakeholders
Gather and analyze competitive intelligence (CI) to stay informed on KOL alignment, key geographic market drivers, influence points, and provider dynamics
Act as a liaison between KOLs and Takeda's senior and executive leadership, facilitating strategic insights and collaborative opportunities
Capture, document, and analyze customer and market insights to identify regional and national trends, informing strategic decisions by the brand team in preparation for market entry
Share synthesized customer insights with cross-functional stakeholders, addressing key business questions to support marketing strategy, optimize resources, and develop tactics that drive brand performance
Stay current on customer, competitive, and marketplace activities, and share these insights in a structured format with the broader team to inform brand planning and tactical execution
Plan, develop, and execute advisory board meetings with KOLs to gather insights on disease management, treatment trends, and unmet medical needs
Identify, recruit, and engage appropriate advisors based on therapeutic expertise, geographic representation, and strategic objectives
Execute advisory boards and consultant meetings to gather actionable insights that inform brand and disease state strategies in anticipation of organizational needs
Facilitate post-meeting debriefs and lead the synthesis of insights into clear, actionable recommendations for internal teams
Support the strategy, planning, and execution of national and regional congresses to advance the Dermatology brand and increase disease state awareness
Attend national congresses and regional conferences within the assigned geographic area
synthesize key insights and share them compliantly with internal stakeholders
Organize KOL engagement opportunities related to congresses in collaboration with colleagues and leadership, ensuring alignment with strategic objectives
Facilitate post-congress debrief sessions to evaluate outcomes and refine future engagement strategies
Lead partnerships with field leadership within the assigned geography to optimize and effectively execute marketing strategies
Identify and prioritize key educational needs and opportunities within target markets, and initiate programs to address these gaps
Support the identification and development of the speaker bureau, maintaining appropriate communication with members to ensure alignment on disease education and brand messaging
Serve as a strategic bridge between internal teams (Commercial, Field Sales, Key Accounts, Medical Affairs, Market Access, and Leadership) and external thought leaders to ensure alignment and collaboration
Coordinate with internal stakeholders to ensure all professional engagement activities are compliant, well-organized, and strategically aligned
Demonstrate a proven ability to thrive in a cross-functional, collaborative environment, effectively manage multiple tasks simultaneously, and lead initiatives without formal authority

Requirements

Bachelor's degree required, preferably in Biology, Marketing, Strategy, or Business Administration
10+ years of progressive experience in marketing or sales within the biopharmaceutical industry, including a minimum of 3 years in Key Opinion Leader management
Experience working in the Dermatology/Psoriasis therapeutic market
Proven experience in developing engagement plans for thought leader/KOL management, with the ability to confidently liaise with external stakeholders
Experience in Speaker Bureau strategy, including training, content development, and execution of national-level programs
Strong leadership capabilities with the ability to set direction, drive alignment, resolve issues, and assess risk
Excellent collaboration skills with a proven ability to influence cross-functional teams without direct authority
Highly organized with strong analytical, problem-solving, and strategic thinking skills
able to manage multiple projects simultaneously
Exceptional oral and written communication skills, with demonstrated learning agility, financial acumen, and budgeting experience
The ideal candidate will be skilled in using AI tools to drive efficiency and innovation

Nice to have

New product launch experience
In-depth knowledge of buy-and-bill reimbursement models and payer dynamics
Skilled in complex biologics

What we offer

Short-term and/or long-term incentives
Medical, dental, vision insurance
401(k) plan and company match
Short-term and long-term disability coverage
Basic life insurance
Tuition reimbursement program
Paid volunteer time off
Company holidays
Well-being benefits
Up to 80 hours of sick time per calendar year
New hires accrue up to 120 hours of paid vacation

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Associate Director, Field Marketing - South East

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