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Associate Director, Downstream Marketing, ACM

United States, Bellevue Employment contract 168000.00 - 231000.00 USD / Year · Job Posted May 29, 2026
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Job Responsibility

  • Lead downstream marketing strategy for the ACM business, owning market activation, demand generation, and portfolio revenue performance
  • Drives development and execution of robust global GTM and commercialization plans for both new and existing products
  • Translates customer insights, competitive intelligence, and market dynamics into actionable commercial programs that drive adoption and growth
  • Partners with regional marketing and commercial teams to design campaigns, sales tools, digital assets, and field enablement programs
  • Leads cross‑functional launch teams to ensure seamless execution of global product introductions
  • Measures program effectiveness for rapid iteration and optimization
  • Champions modern marketing capabilities, optimizing commercial programming through iteration and innovation
  • Manages commercial performance across the ACM portfolio, identifying strategic opportunities to accelerate adoption, improve positioning, and enhance messaging
  • Oversees value proposition development, branding, and product storytelling to differentiate the portfolio and increase market relevance
  • leads the translation into GTM resources
  • Optimizes portfolio profitability through pricing strategy, and lifecycle revenue management
  • Develops and deploys sales training, competitive positioning, objection‑handling guides, and customer‑facing content
  • Partners with regional sales teams to understand field needs and improve funnel conversion, targeting, segmentation, and customer engagement
  • Serves as the Voice of the Customer and communicates insights to internal teams to steer priorities and program refinement
  • Understands clinical workflows, develops customer journey maps to identify opportunities to improve adoption and utilization
  • Uses advanced analytics and dashboards to track funnel performance, campaign ROI, and adoption metrics
  • Collaborates closely across business units to drive alignment on commercial priorities and ensure consistent and cutting-edge messaging globally
  • Works with Upstream Marketing teams to share market feedback, influence product roadmaps, and support evidence generation
  • Partners with Medical Affairs to develop evidence‑based adoption strategies that support clinical credibility and market differentiation
  • Lead, mentor, and develop a team of downstream marketers, fostering a culture of accountability and collaboration
  • Set clear priorities, manage workloads, and guide team members in developing strategic and executional capabilities
  • Demonstrates a bias for action with a strong ownership mentality

Requirements

  • BA/BS or equivalent degree required
  • MBA preferred
  • 8+ years of experience in medical device downstream marketing, commercial strategy, or product management
  • Experience in ambulatory cardiac monitoring and/or the cardiology space strongly preferred
  • A track record of effectively driving strategy development and execution
  • ability to manage multiple concurrent projects with urgency is critical
  • High proficiency with PowerPoint, Word, Excel, and digital marketing or CRM tools
  • Experience managing and developing talent, including setting priorities and guiding team performance
  • Demonstrated success driving downstream commercial execution, market development, and revenue growth in a healthcare technology environment
  • Excellent quantitative/qualitative assessment skills
  • ability to manage multiple commercial programs simultaneously
  • Proven business acumen and decision‑making ability in dynamic market environments
  • Strategic storyteller, able to articulate a compelling vision and influence through strong presentation, communication, and cross‑functional leadership skills
  • Applicants must be authorized to work for any employer in the U.S.
  • We are unable to sponsor or take over sponsorship of an employment visa at this time.

What we offer

  • Support for Parents
  • Continuing Education/ Professional Development
  • Employee Heath & Well-Being Benefits
  • Paid Time Off
  • 2 Days a Year to Volunteer
  • medical and dental coverage that start on day one
  • insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance
  • Employee Stock Purchase Plan (ESPP), with the ability to purchase company stock at a discount
  • 401(k) Retirement Savings Plan (RSP), with options for employee contributions and company matching
  • Flexible Spending Accounts
  • educational assistance programs
  • time-off benefits such as paid holidays, paid time off ranging from 20 to 35 days based on length of service
  • family and medical leaves of absence
  • paid parental leave
  • commuting benefits
  • Employee Discount Program
  • Employee Assistance Program (EAP)
  • childcare benefits
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