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Associate Director, Downstream Marketing, ACM

https://www.baxter.com/ Logo

Baxter

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Location:
United States , Bellevue

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Category:
-

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Contract Type:
Employment contract

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Salary:

168000.00 - 231000.00 USD / Year
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Job Description:

This is where creativity meets strategy. As a member of the Baxter Marketing team, you will work on designing, developing and implementing marketing programs and pricing strategies. You’ll leverage your expertise to present our life-sustaining and live-saving products and services to the relevant market sector. Working in collaboration with the sales and technical teams, there will be opportunity for learning, development and future career growth across a variety of fields within Baxter.

Job Responsibility:

  • Lead downstream marketing strategy for the ACM business, owning market activation, demand generation, and portfolio revenue performance
  • Drives development and execution of robust global GTM and commercialization plans for both new and existing products
  • Translates customer insights, competitive intelligence, and market dynamics into actionable commercial programs
  • Partners with regional marketing and commercial teams to design campaigns, sales tools, digital assets, and field enablement programs
  • Leads cross‑functional launch teams to ensure seamless execution of global product introductions
  • Measures program effectiveness for rapid iteration and optimization
  • Champions modern marketing capabilities
  • Manages commercial performance across the ACM portfolio
  • Oversees value proposition development, branding, and product storytelling to differentiate the portfolio
  • Optimizes portfolio profitability through pricing strategy, and lifecycle revenue management
  • Develops and deploys sales training, competitive positioning, objection‑handling guides, and customer‑facing content
  • Partners with regional sales teams to understand field needs and improve funnel conversion
  • Serves as the Voice of the Customer and communicates insights to internal teams
  • Understands clinical workflows, develops customer journey maps
  • Uses advanced analytics and dashboards to track funnel performance, campaign ROI, and adoption metrics
  • Collaborates closely across business units
  • Works with Upstream Marketing teams to share market feedback, influence product roadmaps
  • Partners with Medical Affairs to develop evidence‑based adoption strategies
  • Lead, mentor, and develop a team of downstream marketers
  • Set clear priorities, manage workloads, and guide team members

Requirements:

  • BA/BS or equivalent degree required
  • MBA preferred
  • 8+ years of experience in medical device downstream marketing, commercial strategy, or product management
  • Experience in ambulatory cardiac monitoring and/or the cardiology space strongly preferred
  • A track record of effectively driving strategy development and execution
  • ability to manage multiple concurrent projects with urgency is critical
  • High proficiency with PowerPoint, Word, Excel, and digital marketing or CRM tools
  • Experience managing and developing talent, including setting priorities and guiding team performance
  • Demonstrated success driving downstream commercial execution, market development, and revenue growth in a healthcare technology environment
  • Excellent quantitative/qualitative assessment skills
  • ability to manage multiple commercial programs simultaneously
  • Proven business acumen and decision‑making ability in dynamic market environments
  • Strategic storyteller, able to articulate a compelling vision and influence through strong presentation, communication, and cross‑functional leadership skills
  • Applicants must be authorized to work for any employer in the U.S.
  • We are unable to sponsor or take over sponsorship of an employment visa at this time
What we offer:
  • Medical and dental coverage that start on day one
  • Insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance
  • Employee Stock Purchase Plan (ESPP)
  • 401(k) Retirement Savings Plan (RSP) with options for employee contributions and company matching
  • Flexible Spending Accounts
  • Educational assistance programs
  • Paid holidays
  • Paid time off ranging from 20 to 35 days based on length of service
  • Family and medical leaves of absence
  • Paid parental leave
  • Commuting benefits
  • Employee Discount Program
  • Employee Assistance Program (EAP)
  • Childcare benefits
  • Support for Parents
  • Continuing Education/Professional Development
  • Employee Heath & Well-Being Benefits
  • 2 Days a Year to Volunteer

Additional Information:

Job Posted:
May 14, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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