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Associate Director/Director, Global Growth, Lifecycle

Singapore, Singapore 180000.00 - 330000.00 SGD / Year · Job Posted February 21, 2026
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Job Description

We’re looking for an Associate Director, Global Growth, Lifecycle to own and optimise the full customer journey. In this role, you’ll turn data into insights and insights into measurable growth — improving conversion, activation, and retention across the funnel. You’ll lead a growing team, partner cross-functionally, and evolve lifecycle from execution into a strategic growth lever.

Job Responsibility

  • Set and execute lifecycle strategy - Define and execute campaigns that drive conversion, activation and retention across the customer journey
  • Optimise performance with data - Build a rigorous test-and-learn approach, using quantitative analysis to uncover root causes of performance shifts and continuously improve outcomes
  • Lead and develop a team - Guide a growing lifecycle team, setting priorities, sharpening their analytical toolkit, and raising the bar for execution quality
  • Drive cross-functional impact - Partner with Product, Data Science and Marketing Operations to ensure lifecycle campaigns are tightly integrated into the broader growth engine
  • Make lifecycle a strategic growth lever across the funnel - Champion lifecycle marketing as a growth lever and help evolve the team’s scope from execution to optimisation, insights, and strategic influence across the funnel

Requirements

  • 10+ years’ experience in Growth, with at least 3 years managing a team
  • Strong strategic and growth mindset, able to identify opportunities across the customer journey and translate insights into scalable, measurable initiatives
  • Advanced analytical skills with the ability to interpret data, diagnose performance drivers, and develop data-backed recommendations
  • Understanding of lifecycle marketing, with hands-on experience designing and executing programs that drive customer conversion, activation, and retention
  • Combines creative thinking with data-driven insight to deliver user-centric content that engages and drives action across lifecycle touchpoints
  • Experience leading projects or teams, with the ability to coach others and raise performance standards
  • Structured, persuasive communicator comfortable influencing senior stakeholders
  • Entrepreneurial mindset with a track record of delivering results in fast-paced, dynamic environments
  • Bachelor's degree in a relevant field

Nice to have

  • Experience in fintech, product-led growth, or B2B SaaS
  • Experience in fast-paced environments, preferably within a startup or scale-up
  • Advanced degree (MBA or Master’s) is a plus
  • Experience with SQL or close collaboration with data teams preferred
  • Hands-on experience in Lifecycle/CRM marketing

What we offer

  • Offers Equity
  • Offers Bonus
  • medical, dental, and vision insurance
  • a 401(k) plan
  • short-term and long-term disability
  • basic life insurance
  • well-being benefits
  • 20 paid days of vacation
  • 12 paid days of company holidays in a calendar year
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