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We’re looking for an Associate Director, Global Growth, Lifecycle to own and optimise the full customer journey. In this role, you’ll turn data into insights and insights into measurable growth — improving conversion, activation, and retention across the funnel. You’ll lead a growing team, partner cross-functionally, and evolve lifecycle from execution into a strategic growth lever.
Job Responsibility:
Set and execute lifecycle strategy - Define and execute campaigns that drive conversion, activation and retention across the customer journey
Optimise performance with data - Build a rigorous test-and-learn approach, using quantitative analysis to uncover root causes of performance shifts and continuously improve outcomes
Lead and develop a team - Guide a growing lifecycle team, setting priorities, sharpening their analytical toolkit, and raising the bar for execution quality
Drive cross-functional impact - Partner with Product, Data Science and Marketing Operations to ensure lifecycle campaigns are tightly integrated into the broader growth engine
Make lifecycle a strategic growth lever across the funnel - Champion lifecycle marketing as a growth lever and help evolve the team’s scope from execution to optimisation, insights, and strategic influence across the funnel
Requirements:
10+ years’ experience in Growth, with at least 3 years managing a team
Strategic problem solving: Strong strategic and growth mindset, able to identify opportunities across the customer journey and translate insights into scalable, measurable initiatives
Analytical toolkit: Advanced analytical skills with the ability to interpret data, diagnose performance drivers, and develop data-backed recommendations
Marketing exposure: Understanding of lifecycle marketing, with hands-on experience designing and executing programs that drive customer conversion, activation, and retention
Creativity and user focus: Combines creative thinking with data-driven insight to deliver user-centric content that engages and drives action across lifecycle touchpoints
Leadership: Experience leading projects or teams, with the ability to coach others and raise performance standards