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Associate Director/Director, Global Growth, Lifecycle

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Airwallex

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Location:
Singapore , Singapore

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Job Description:

We’re looking for an Associate Director, Global Growth, Lifecycle to own and optimise the full customer journey. In this role, you’ll turn data into insights and insights into measurable growth — improving conversion, activation, and retention across the funnel. You’ll lead a growing team, partner cross-functionally, and evolve lifecycle from execution into a strategic growth lever.

Job Responsibility:

  • Set and execute lifecycle strategy - Define and execute campaigns that drive conversion, activation and retention across the customer journey
  • Optimise performance with data - Build a rigorous test-and-learn approach, using quantitative analysis to uncover root causes of performance shifts and continuously improve outcomes
  • Lead and develop a team - Guide a growing lifecycle team, setting priorities, sharpening their analytical toolkit, and raising the bar for execution quality
  • Drive cross-functional impact - Partner with Product, Data Science and Marketing Operations to ensure lifecycle campaigns are tightly integrated into the broader growth engine
  • Make lifecycle a strategic growth lever across the funnel - Champion lifecycle marketing as a growth lever and help evolve the team’s scope from execution to optimisation, insights, and strategic influence across the funnel

Requirements:

  • 10+ years’ experience in Growth, with at least 3 years managing a team
  • Strategic problem solving: Strong strategic and growth mindset, able to identify opportunities across the customer journey and translate insights into scalable, measurable initiatives
  • Analytical toolkit: Advanced analytical skills with the ability to interpret data, diagnose performance drivers, and develop data-backed recommendations
  • Marketing exposure: Understanding of lifecycle marketing, with hands-on experience designing and executing programs that drive customer conversion, activation, and retention
  • Creativity and user focus: Combines creative thinking with data-driven insight to deliver user-centric content that engages and drives action across lifecycle touchpoints
  • Leadership: Experience leading projects or teams, with the ability to coach others and raise performance standards
  • Communication: Structured, persuasive communicator comfortable influencing senior stakeholders
  • Bias to action: Entrepreneurial mindset with a track record of delivering results in fast-paced, dynamic environments
  • Bachelor's degree in a relevant field

Nice to have:

  • Experience in fintech, product-led growth, or B2B SaaS
  • Experience in fast-paced environments, preferably within a startup or scale-up
  • Advanced degree (MBA or Master’s) is a plus
  • Experience with SQL or close collaboration with data teams preferred
  • Hands-on experience in Lifecycle/CRM marketing

Additional Information:

Job Posted:
February 21, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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