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The Associate Director, Digital Strategy must have demonstrated expertise across digital channels, extensive digital media planning and buying experience, and the ability to develop the strategy around how digital media fits into a client’s overall marketing/media plan. The position is responsible for overseeing all aspects of a client’s digital media strategy, from media plan development, to execution and reporting. The position is client-facing, and the candidate will be responsible for presenting digital strategy, digital media reporting, and may at times act as the client POC for all digital media related efforts. The ideal candidate will have well-established subject matter expertise around digital media channels, including but not limited to: Paid Social, Google Ads, and Programmatic, with an established POV on how these channels are affected by 3rd party cookie deprecation and iOS 14.5 updates. The ideal candidate is detail-oriented, proficient at managing multiple projects, highly-organized, analytical, exhibits strong leadership qualities, and possesses effective communication skills.
Job Responsibility:
Act as both an internal and client-facing subject matter expert for digital media strategy
Provide both internal and external (client facing) POV on the future state of digital media, as it related to changes in the industry
Communicate when and why to use different targeting methodologies (behavioral, contextual, demographic, lookalike, cross-device, retargeting) and speak on each to educate clients
Know when and why to use different digital media channels (based on client business objectives and KPIs)
Utilize a data-driven approach to budget allocation decision making
Perform hands-on optimization of digital campaigns and delegate digital campaign optimization efforts to team members when necessary
Put together clear and concise presentations
Analyze the meaning behind data and communicate key findings and highlights to clients
Pull media pacing reports and analyze against KPIs
Contribute to thought leadership content around digital media strategy (blogs, articles, whitepapers)
Collaborate and innovate with agency departments and cross functional teams
Oversee all aspects of a client’s digital media strategy, from media plan development, to execution and reporting
Present digital strategy, digital media reporting, and may at times act as the client POC for all digital media related efforts
Requirements:
5+ years of experience at a media planning & buying agency experience a must
Bachelor’s degree in Business or Communications (Marketing, Advertising, Finance, Business Administration, or similar)
Meticulous and detail-oriented
Proven track record and ability to mentor junior members of a team to teach and inform digital media best practices
Basic knowledge of traditional media
be able to speak strategically about how digital and traditional media work together
Extensive experience planning and buying digital media: Paid Social, Paid Search, and programmatic experience is required
Excellent communication skills, both written and verbal
Experience presenting to client executives and upper management
Must be a proactive team player willing to roll your sleeves up and help the team as needed
Ability to manage simultaneous tasks in a fast-paced technology-oriented environment
Analytical mindset with a knack for rapid troubleshooting and ability to problem-solve independently
Self-starter who can keep track of multiple projects and meet deadlines without a direct manager to prioritize their desk
Proficiency with Microsoft Office suite of products (Outlook, Excel, PowerPoint)
Experience with Google Campaign Manager
Experience with Google Ads
Experience with Google Analytics
Experience with Google Tag Manager
Experience with Facebook Business Manager
Experience with LinkedIn Ads
Experience with Basis (or similar DSP experience)
Nice to have:
Experience with new-business pitches is a plus
Experience or knowledge in Customer Data Platforms is a huge plus
Experience with Customer Data Platforms (Not required but a plus)
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