Associate Director, Demand Creation - TRESemmé

• Translate the multi-year brand growth plans into a comprehensive Brand Marketing Plan to deliver the brand-specific annual plan targets. Acting as the guardian of these plans and lead a team of specialists to execute them
• Lead and inspire a team of 4+ specialists across areas of expertise such as content creation, influencer marketing, PR, experiential marketing and brand purpose (required specialties will vary by brand) to create and capture demand for the brand, fostering a culture of collaboration, innovation, and excellence in execution
• Working with the brand director, define the brand communications strategy, brief and lead the creative development of tentpole campaigns
• Build and manage a focused agency ecosystem to create and curate sufficient quantity, quality and diversity of content. Manage content lead who oversees the development and execution of TRESemmé US’s content strategy across all touchpoints, keeping in mind cultural nuances and social trends
• Lead brand culture squads, including brand marketing specialists but also Consumer Market Insights, media, performance and shopper marketing to read data signals and optimize brand plans in real time, at the speed of social media
• Act as the brand's expert on the US social media landscape, possessing an intimate understanding of the local market culture, communities, and social media platforms, with a particular focus on beauty trends
• Partner closely with brand product innovation team to ensure sufficient quantity and quality of innovations to fuel demand creation, and to land the innovations with excellence and investment sufficiency

• 8-10+ years experience
• Proven experience in leading creative content teams or projects, ideally in beauty or a related industry (fashion, lifestyle)
• Experience as a social media content creator is highly desirable with strong understanding for local culture and platform nuances and trends
• Strong understanding of beauty products, trends, ingredients, and industry terminology across makeup, skincare, haircare, etc
• A portfolio demonstrating strong content strategy development, execution, and a track record of creating engaging, on-brand content
• Experience exploring and implementing new content creation technologies, with a willingness to embrace and experiment with AI tools
• Proven success briefing, managing, and collaborating effectively with external agencies, ensuring high-quality output and brand consistency
• Comfort using analytics to measure content performance, derive insights, and make data-informed decisions to optimize content strategy
• Gen AI Application (preferred): Demonstrable experience using generative AI tools for content creation
• Mastery of grammar, tone, and crafting compelling beauty-focused copy across various formats (social posts, articles, video scripts, etc.)
• Strong understanding of visual elements (photography, video, graphics) and how they contribute to brand storytelling in beauty
• Ability to develop and execute data-driven content plans aligned with brand goals, target audience, and different platforms
• Experience leading, motivating, and providing clear direction to internal teams and external agencies, ensuring deadlines and quality
• Tracking content performance metrics, deriving insights, and adapting strategies to optimize engagement and achieve objectives
• A demonstrable passion for the beauty landscape, its products, keeping up with trends, innovations, and key players, reflecting a genuine enthusiasm for the field

Gen AI Application (preferred): Demonstrable experience using generative AI tools for content creation

• health insurance (including prescription drug, dental, and vision coverage)
• retirement savings benefits
• life insurance and disability benefits
• parental leave
• sick leave
• paid vacation and holidays
• access to numerous voluntary benefits