Associate Director, Data Strategy Job at Wpromote

Job Description

We’re looking for an Associate Director of Data Strategy to join our fast-growing Technology team here at Wpromote. In the role, you’ll help Wpromote performance marketers and their clients extract more insight and performance from their data by planning, prioritizing, and orchestrating multi-channel data and predictive analytics projects end-to-end. You’ll support a diverse portfolio of enterprise clients, and consult on a variety of data solutions unique to our clients’ Martech stack and business objectives, advancing their measurement maturity with Media Mix Modeling, incrementality testing, and predictive analytics. You’ll guide clients and client teams in building a comprehensive data model and taxonomy that can serve as an omnichannel single source of truth for marketing performance and analysis. You’ll craft data solutions in partnership with technical experts in analytics tagging and configuration, data engineering, and reporting, and data analysis to maximize data utility through our services and apps in Polaris, Wpromote’s marketing intelligence platform. You’ll manage a team of Data Strategy Managers each with their own books of business to maximize the value of Wpromote’s data services.

Job Responsibility

Serve as a thought leader on marketing measurement strategy, helping clients understand and operationalize advanced analytics solutions
Lead cross-functional strategic engagements across MMM, incrementality testing, causal impact analysis, and holistic measurement frameworks
Translate complex statistical concepts into actionable insights, recommendations, and value add for non-technical stakeholders
Design and oversee robust measurement frameworks that span multiple solutions (MMM, MTA, lift tests, attribution, etc.)
Partner with internal teams (data science, media, strategy, client success, Analytics Engineering, etc.) to ensure alignment between analytical rigor and marketing objectives
Work closely with paid media buyers to support analysis of performance measurement and utilize measurement solutions to define methods for optimizing campaign outcomes
Run weekly project management sprint sessions with cross-functional technical teams on dedicated clients as needs emerge or evolve, seeing tasks through to completion efficiently to improve the overall cycle time on task completion
Directly communicate with clients and internal stakeholders on data needs within your portfolio or tasks coming from the support queue
Partner with Data Strategy & Analytics leadership to design processes to efficiently deliver cohesive Data Strategy & Analytics services across technical teams to clients and internal stakeholders
Identify new measurement needs for our clients and work with cross-departmental teams to develop new solutions that can be delivered to clients at scale
Coach mid-level Data Strategists by reviewing deliverables to ensure quality assurance checks and best practices are in place

Requirements

6+ years experience working in digital media and marketing environment
6+ years experience working with media data
Strong client-facing experience at a digital media or performance marketing agency or similar environment
Experience or familiarity with statistical concepts
Experience or familiarity with marketing analytics including Media Mix Modeling, Multi-Touch Attribution, and Incrementality Testing
Ability to collaborate with technical teams to define requirements for building data models and analytics for digital marketing by defining all the relevant KPIs and data sources, finding the best path for piping all relevant data into a database, and defining business rules for output in visualizations and advanced analysis
Strong proficiency in Excel, Google Sheets, and Google Slides
Excellent verbal communication skills, with the ability to understand the technical detail behind data utilization for digital marketing and the ability to explain it simply to non-technical audiences
Excellent project management skills, with the ability to work efficiently across multiple teams, clients, and timelines simultaneously
Experience with Customer Data Platforms such as Tealium or Segment
Experience with Media Strategy & Optimization Methods
Familiarity with Data Privacy Regulations & Data Usage Guidelines
Experience with MarTech Architecture

Nice to have

1+ years of people management experience, including guiding and mentoring managers to enable a high-performing team and culture
A functional understanding of marketing and advertising technology platforms including advertising (Google Ads, Meta Ads, etc.), analytics (Google Analytics, Adobe Analytics, etc.), tag management systems (Google Tag Manager, Tealium, Segment, etc.) and data aggregation, manipulation, and visualization (BigQuery, Funnel, Google Data Studio, Tableau, Looker, etc.)
Expertise in creating and implementing data taxonomy governance best practices across multiple ad platforms
Experience or familiarity with Mobile Measurement Partners such as AppsFlyer or Kochava, or deploying tracking solutions within an app environment
Experience visualizing data to communicate analysis with stakeholders in Google Analytics, Google Data Studio, or other visualization platforms (Looker)
Understanding of Customer Relationship Management (CRM) systems such as Salesforce or Hubspot and their use in end-to-end measurement
Understanding of Identity Resolution platforms such as Liveramp or Experian

What we offer

Remote-first culture
Unlimited PTO
Extended Holiday break (Winter)
Flexible schedules
Work from anywhere options*
100% paid parental leave
401(k) matching
Medical, Dental, Vision, Life, Pet Insurance
Sponsored life insurance
Short Term Disability insurance and additional voluntary insurance
Annual Class Pass credits and more
Annual performance bonus

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Associate Director, Data Strategy

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