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Unilever requires an effective data strategy to power the future of media, marketing, and commerce. As the Associate Director of Data Strategy and Technology, you will be a pivotal enterprise leader driving the design, implementation, and stewardship of Unilever’s media and marketing data ecosystem. You will also lead Data Acquisition and Consumer Relationship Management (CRM), ensuring Unilever acquires and deploys data in the most efficient and effective ways possible to fuel media impact.
Job Responsibility:
Define and evolve Unilever’s media and marketing data strategy across platforms, partners, and internal systems
Champion data governance principles to ensure quality, consistency, and compliance across all media and CRM data sources
Lead the internal data workstream including taxonomy design, data onboarding, and integration with analytics and activation platforms
Collaborate with cross-functional teams (e.g., IT, Legal, Procurement) to ensure seamless execution
Build and evolve a holistic media strategy rooted in consumer insights with a focus on acquiring and deploying data efficiently and effectively
Architect data flows that support the new media model, enabling precision planning, buying, and measurement
Own the strategy and execution of data acquisition across media, commerce, and consumer touchpoints
Manage partner relationships to ensure data access, quality, and alignment with Unilever’s strategic goals
Negotiate data rights, usage terms, and integration protocols with external partners
Oversee relationships with media data and technology vendors, ensuring alignment to Unilever’s strategic roadmap
Evaluate emerging solutions and maintain a best-in-class capabilities and data stack for media and commerce
Establish and maintain data governance frameworks, including access controls, benchmarking/audits, and direct consumer requests
Ensure compliance with US privacy regulations and Unilever’s internal data policies
Requirements:
8+ years of experience in media, marketing technology, or data strategy roles
Proven track record in building and managing enterprise data systems, preferably in CPG or retail media environments
Deep understanding of media measurement, targeting data, and advertising technology ecosystems (e.g. CDP, Clean Rooms)
Experience with data governance frameworks and regulatory compliance (e.g., GDPR, CCPA)
Strong stakeholder management and communication skills across technical and non-technical audiences
Strategic thinker with a bias for action and execution
Collaborative leader who thrives in performance-based environments
Curious and creative problem-solver with a passion for data integrity and innovation
Comfortable navigating ambiguity and driving clarity across complex initiatives
What we offer:
Bonus eligible
Long-Term Incentive (LTI) eligible
Health insurance (including prescription drug, dental, and vision coverage)