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Associate Director, Creator Partnerships - Factor

HelloFresh

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Location:
United States , New York

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Category:
-

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Contract Type:
Employment contract

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Salary:

162860.00 - 189975.00 USD / Year
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Job Description:

The Associate Director, Creator Partnerships — Factor is the single point of ownership for all influencer- and creator-driven customer acquisition for the Factor brand. This role combines strategic channel leadership with hands-on team and agency management, owning the full P&L for Factor’s influencer program across Instagram, YouTube, Streaming, and emerging platforms (TikTok, Snapchat). The Associate Director sets the brand’s creator vision, drives the transition from agency-managed spend to in-house Direct Booking at scale, rebuilds previously unprofitable channels, and ensures quarter-over-quarter improvement in cost efficiency and conversion volume.

Job Responsibility:

  • Define and execute Factor’s overall creator and influencer strategy across all platforms (Instagram, YouTube, Streaming, TikTok, Snapchat)
  • Own the channel-mix allocation
  • Lead the transition from agency-managed spend to in-house Direct Booking at scale
  • Drive the platform-diversification roadmap
  • Own the post–Stream Elements YouTube and streaming rebuild
  • Leverage partnership ads to amplify influencer content through paid social media
  • Directly manage a team of 2–4 Associates and Senior Associates
  • Set booking-volume targets, quality standards, and go-live compliance processes
  • Manage external agency relationships
  • Coordinate with the cross-brand Partnership Ads lead
  • Coach and develop direct reports
  • Own Factor’s influencer budget and P&L
  • Drive down CAC quarter-over-quarter
  • Deliver against an ambitious growth trajectory
  • Provide regular performance reporting and strategic recommendations
  • Serve as Factor’s brand guardian in the creator space
  • Manage superstar and top-tier creator relationships directly
  • Partner with the Brand Manager function on campaign integration
  • Establish and maintain creative quality standards
  • Work closely with the HelloFresh Associate Director
  • Partner with Data & Analytics to build and refine creator-performance measurement frameworks
  • Collaborate with the Factor marketing team on integrated campaign planning

Requirements:

  • 5–8 years of experience in influencer marketing, creator partnerships, or performance-driven social media, with at least 2 years in a people-management role
  • Proven track record of managing six- to seven-figure creator budgets with clear P&L accountability and demonstrable CAC or ROAS improvement
  • Deep platform expertise across Instagram, YouTube, and ideally streaming or emerging social platforms
  • Experience transitioning influencer programs from agency-managed to in-house Direct Booking models at scale
  • Strong negotiation skills, particularly around usage rights, exclusivity, and creator compensation
  • Analytical mindset with comfort interpreting performance data and translating it into channel and creator strategy
  • Experience in DTC, meal-kit, food & beverage, or subscription-commerce industries preferred
  • Familiarity with partnership-ads workflows and paid amplification of creator content is a strong plus

Nice to have:

  • Experience in DTC, meal-kit, food & beverage, or subscription-commerce industries
  • Familiarity with partnership-ads workflows and paid amplification of creator content
What we offer:
  • Competitive salary
  • 401k with company match that vests immediately upon participation
  • Generous PTO, including sabbatical
  • Parental leave of up to 16 weeks
  • Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
  • Tuition reimbursement for continuing education (upon 2 years of service)
  • Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor)
  • Access to Employee Resource Groups that are open to all employees
  • Inclusive, collaborative, and dynamic work environment

Additional Information:

Job Posted:
May 11, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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