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BioLife Plasma Services Logo BioLife Plasma Services · -

Associate Director, Consumer Marketing

United States, Boston Employment contract 154400.00 - 242550.00 USD / Year · Job Posted June 26, 2026
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Job Description

As the Associate Director of Consumer Marketing, you will be a champion of Takeda's culture and values while supporting the delivery of the consumer marketing strategic plan for a new product launch. This role will help shape and activate compelling DTC campaigns, specifically driving patient marketing initiatives that build awareness, deepen engagement, and support adherence across in-office and digital ecosystems. The ideal candidate combines strong consumer marketing expertise with a mindset of curiosity and adaptability, proactively embracing AI tools to drive both efficiency and innovation. This position will report to the Director of Consumer Strategy & Marketing.

Job Responsibility

  • Support the creation and implementation of patient-centric campaigns and messaging that are highly strategic and powerful across all channels
  • Develop full suite of core patient education materials, tools & resources (e.g., patient brochure, brand videos, doctor discussion guide, and in-office promotional assets, etc.)
  • Ensure that all consumer campaigns and messages (branded & unbranded) are seamlessly designed and are in alignment with the overall brand strategy as well as HCP brand initiatives
  • Support the development of TV/CTV advertising and partner closely with the Omnichannel Marketing team to ensure pull-through of campaign and brand messages across digital channels
  • Contribute to identifying critical moments and barriers in the patient journey and design content and programs to overcome these barriers
  • Support the development of branding guidelines and core claims documentation to support consistency and excellence in execution across all channels
  • Leverage insights from patient ad boards and engage with advocacy groups to incorporate real patient perspectives into all marketing and campaign initiatives
  • Partner with Insights & Analytics to leverage patient insights across market research and analytics initiatives
  • Evaluate performance through campaign measurement frameworks and optimize marketing tactics based on marketing analytics, ROI, and other market research insights and analytics

Requirements

  • Minimum BS/BA degree with MS/MBA preferred
  • 5+ years of consumer marketing experience, minimum 3+ years within the pharmaceutical industry
  • Experience in consumer marketing strategy and tactic planning with the ability to communicate ideas to internal partners and external agencies
  • Consumer marketing experience in media, including digital marketing, with the ideal candidate having broadcast media planning experience
  • Experience leading cross-functional and agency teams
  • Strong strategic, analytical, and communication skills with the ability to manage and influence innovative consumer projects through a matrixed organization
  • Ability to manage multiple priorities, processes, timelines, and expectations of multiple stakeholder groups
  • Proven track record of influencing, aligning, and inspiring cross-functional stakeholders at all levels, building trust and cultivating strong relationships to achieve shared goals
  • Results-driven mindset with a high level of ownership, urgency, and resilience, consistently delivering on commitments while navigating obstacles and evolving business needs
  • Demonstrated ability to use data, insights, and structured analysis to inform decisions, challenge assumptions, and recommend evidence-based actions
  • A courageous leader who drives change with clarity and conviction, even in the face of ambiguity, resistance, or conflicting priorities

Nice to have

  • MBA
  • Pharma and/or consumer packaged goods industry experience
  • Commercial pharma experience in Psoriasis or Dermatology space, including an in-depth understanding of the disease state/therapeutic area, treatment paradigms, and future trends
  • New product launch experience

What we offer

  • Eligible for short-term and/or long-term incentives
  • medical insurance
  • dental insurance
  • vision insurance
  • 401(k) plan and company match
  • short-term and long-term disability coverage
  • basic life insurance
  • tuition reimbursement program
  • paid volunteer time off
  • company holidays
  • well-being benefits
  • up to 80 hours of sick time per calendar year
  • new hires accrue up to 120 hours of paid vacation
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