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It is an exciting time in personal care, with new trends, benefits, and formats reshaping routines, habits, and attitudes surrounding personal hygiene. Personal Care products help people look, smell and feel better every day, and are a critical part of their everyday life that they would never compromise. Driving growth for the US business is becoming more challenging and competitive. Unilever is a category leader in Skin Cleansing, and our role is to continue to address what the market and consumers need and desire for today and for tomorrow – leading the entire category’s growth and trends with our world-class brands like Dove, Dove Men+Care, Olly, Shea Moisture and Axe. We’re looking for an analytical, strategic research and insight expert who loves hunting for key facts and insights from a wide range of resources, connecting the dots, and turning them into powerful perspectives and recommendations. We need someone who will quickly learn the dynamics of the category, understand the opportunities and problem areas, and be able to work cross-functionally to solve some of the business’ biggest challenges. This work will address business questions and issues (i.e., driving sales/share, understanding consumer segments, retailers, pricing, trends), and strongly guide business decision-making.
Job Responsibility:
Lead Unmissable Brands’ Superiority for Skin Cleansing brands
Innovation Insights & Testing: Horizon 1 Innovation on Dove & Dove Men+Care, E2E on Olly & Shea Moisture Skin Cleansing
Deploy/ Creation, Testing and Measurement, including digital, social, POSM excellence: Engagement (including Social First Demand Generation) on Dove, DM+C, Olly, Shea Moisture and Axe
Lead the agenda for Social First Demand Generation for Skin Cleansing US – from social listening to driving creative quality to measurement of impact
Skin Cleansing Category Strategic Foresights: Emerging behaviors, changing/ evolving consumer needs, thought leadership/ future of demand generation marketing for US
Run custom qualitative/quantitative research with or without research agency partners
desk research/analysis by using available sources
Ability to delegate and manage external partners and develop a future fit/ top talent for CMI as a leader
Manage social listening tools and conduct searches, keep a pulse on trends, and deliver insights related to growing spaces
Be a CMI Future Shaper – actively leveraging the right tools that balance the best use of AI along with developing a close human, consumer intimacy across the Skin Cleansing US team
Requirements:
Undergraduate degree required
Advanced degree in Marketing, Marketing Research, Analytics, Data Science, Statistics, Economics or Business is welcomed
Demonstrated high performance, 10-12+ years of relevant experience (such as data analytics, research, consulting, retail, or marketing)
CPG experience is preferred
Experience in in-market performance data analytics (sales, purchase/usage panel, pricing, distribution, etc.) is a must
Experience in brand equity/health area, custom quantitative and qualitative research in addition is preferred
Management experience is required – responsibility for leading and growing direct report
Strong inter-personal communication skills to work effectively in a high-speed, dynamic work environment
Curious and proactive
Have a positive and can-do attitude
Nice to have:
CPG experience
Experience in brand equity/health area, custom quantitative and qualitative research
What we offer:
Bonus eligible
Long-Term Incentive (LTI) eligible
Health insurance (including prescription drug, dental, and vision coverage)