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The Associate Digital Merchant is responsible for collaborating with the Director on the pre-season curation and in-season execution of the digital merchandising strategy. This position manages gallery ranking and color features based on both aesthetic and business needs, conducts analysis of selling trends to maximize the customer experience, and collaborates with cross functional partners within the Merchandising and Ecommerce teams.
Job Responsibility:
Pre-Season preparation for each Brand Moment
Assist Director in planning content for email, homepage, and other digital experiences using merchandising strategies, historical results, and current business trends to guide decision making
Communicate merchandising strategies to the Creative and Marketing digital teams to guide messaging priorities and overall product expression
Partner with the Ecommerce team to strategize navigation, category structure, landing pages and overall merchandising of the site based on seasonality, analytics and product strategy
Approve all web assets and emails prior to launch for merchandise and copy accuracy
Curate and merchandise all folders for the launch of each Brand Moment ensuring merchandising strategies are met and the customer experience is prioritized
Periodically support VP in executing deliverables for special ad hoc projects
Execute daily changes in product ranking for all categories and collection folders, utilizing business strategies, top investments, and featured products to drive curation
Proof product pages as they launch to ensure accuracy and the best customer experience. Manage merchandising callouts on website product issues and work with the Ecommerce team to resolve issues quickly
Review weekly conversion reports to maximize product selling through placement and navigation
Drive changes to email and site content based on product selling, inventory levels, and promotional changes as needed with the support of the cross functional teams
Support the OLM team with promotional and brand product suggestions for Paid and Organic social newsfeeds
Support Stylitics outfitting by approving and publishing outfits as needed
Monitor competition for inspiration on email, digital content, and website features
Requirements:
1-2+ years of ecommerce/online merchandising experience recommended
Creative thinker with the ability to develop strong, compelling merchandising stories with a brand-appropriate aesthetic
Excellent communication and conflict resolution skills to drive a productive cross functional relationship – would have experience working with other teams in achieving goals/deadlines
Ability to manage effectively under pressure and hit deadlines in a fast-paced environment
Strong analytical skills to leverage data and draw action-oriented conclusions – using data to drive decisions
Self-starter, entrepreneurial spirit to innovate and drive the digital experience forward- working independently and energized to drive the digital business
Hands-on experience with FIGMA, SFBM, Adobe Analytics, proficient in Microsoft 365, Excel and Word
What we offer:
Merchandise discount at select KnitWell Group brands
Support for individual development plus opportunities for career mobility within our family of brands
A culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities