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The Marketing Investment Optimization (MIO) vertical at Amgen is responsible for enabling data-driven, decision-grade marketing investment decisions across brands, channels, and portfolios. MIO brings together Investment Analytics (IA), Media Analytics (MA), and Marketing Science Operations (MSO) to measure effectiveness, quantify incrementality, and optimize marketing investments. MIO focuses on marketing mix modelling (MMx), Experimentation and Causal Measurement, Optimization, Media and Campaign analytics, Scenario Planning, ensuring that marketing dollars are allocated to maximize business impact. The team partners closely with Brand Marketing, GCC/Agencies, CD&A, and MSO to translate complex analytics into actionable investment decisions.
Job Responsibility
Develop and apply advanced statistical models that help clients understand dynamic business issues
Leverage analytic techniques to use data to guide decision-making
Design custom analyses in R, Python and Excel to investigate and inform business needs
Assist in preparing analysis summaries, documentation, and presentation materials
Collaborate with team members to meet project timelines and quality standards and actively communicate project status updates
Engage in ongoing learning to develop industry knowledge, and technical capabilities
Requirements
Bachelor's (3 to 6 Yrs) or master's (2 to 4 Yrs) degree required in any discipline with strong record of academic success in quantitative and analytic coursework such as operations research, applied mathematics, management science, data science, statistics, econometrics or engineering
Experience in any analytical, data, or problem-solving role
Strong SQL skills and hands-on experience with Python or R
Nice to have
Demonstrated ability to perform structured QA and validation
Experience working with time-series and investment data
Exposure to Marketing Mix Modelling (MMx) or econometric analysis
Experience supporting analytics in pharma, healthcare, or regulated environments
Strong communication skills with the ability to collaborate closely with Senior Associates to deliver high-quality analytical outputs