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The Customer Sales Associate will lead the development and implementation of the integrated growth plans. Responsible for proactively managing, monitoring, evaluating, and updating the overall business plan to meet all volume, profit and share objectives. In addition, incumbent is responsible for implementing our brand strategies and tactics with customers by working closely with key decision makers and utilizing category management initiatives to drive customer decision making. The primary focus is to grow net sales, profit and market share for Bakery, Cookies & Crackers in the Campbell’s Snacks portfolio for Price Chopper & Tops Markets. In addition, the Assoc. CSL is responsible for implementing Campbell brand strategies and tactics by working closely with key decision makers at Price Chopper and Tops, utilizing consumer insights and category management to drive key initiatives. This role will work hand in hand with the Campbell’s Direct Store Delivery (DSD) selling and delivery operations team to ensure best in class execution occurs in market. The position will require strong cross-functional leadership, financial acumen, customer interface skills, and strategic agility capabilities. The ability to manage in complex situations and boil down to simple interpretation and action steps is critical.
Job Responsibility:
Lead the integrated growth planning process and annual strategic plan with Price Chopper & Tops Markets
Manage supplier relationships on assigned categories
Utilize the sales planning tool and customer investment system to create optimal customer plans
Develop and implement trade promotion strategies and tactical plans with the customer
Works closely with our DSD Field Sales Organization and Independent Operators to win with our customer in the marketplace
Conduct post event analysis to evaluate promotional volume, consumption, profit and spending results versus plan and leverage findings to maximize future promotional opportunities
Monitor and manage deduction balances and conduct post audits
Leverage shelf solutions to drive retail availability and additional product placements in store
Conduct category business reviews, leveraging loyalty and syndicated data, to discuss the state of the business, consumer trends, key business drivers, incremental opportunities, etc
Leverage Category Management resources and loyalty data appropriately
Knowledgeable of Campbell brand strategies and tactics and implements by working closely with the customer's key decision makers which include buyers, category managers, and merchandising leaders
Utilize sound category management practices to proactively link consumer and shopper trends and opportunities
Lead the customer in the execution of category assessments
Develop and lead accurate monthly forecasts in order to maximize supply chain efficiencies by tracking shipments, consumption data and inventory changes for the entire team
Proactively identify potential risks or threats to monthly forecasts
Sell in new items to the customer and work with key customer personnel to achieve optimal distribution
Leverage Customer Marketing resources to develop and implement collaborative marketing programs in alignment with brand and customer strategies and track and monitor progress of new item and initiative development
Identify profitable opportunities to grow incremental volume
Assess customer's competitive position, behaviors and strategies and understand how they align with company strategic goals and determine appropriate investment strategy (use of trade, customer marketing, and integrated marketing equities) that will best support a customer's revenue, profit and share growth
Develop productive working relationship with key decision makers within the customer's organizational structure
Manage numerous key customer touch points
Manage trade funding in accordance with company standards
May be responsible for managing all categories or select categories, depending on the specific customer
Requires varying degrees of cross-functional interaction within the customer team (e.g., Finance, Category Management, Customer Marketing, Customer Business Managers, etc.) as well as with World Headquarter personnel (e.g., Integrated Marketing, Customer Development, Brand Management, etc.) based upon the size, complexity and strategic importance of the customer
Requirements:
Minimum education required: Bachelor's degree
4+ years’ experience in the CPG industry
Must reside within a reasonable driving distance to the customers (NY, PA, CT, MA areas)
Nice to have:
Strong written and verbal communication skills
Must possess excellent problem-solving skills
Strong analytical thinking and analysis capability
Ability to pull/use syndicated data (IRI/Nielsen) preferred
Ability to negotiate
Strong interpersonal and influencing skills
Ability to penetrate and conduct meetings at high levels
Category & Brand knowledge preferred
Knowledge of Supply Chain operations preferred
P&L management experience preferred
Experience managing a DSD business in the past preferred
Ability to travel as needed
What we offer:
Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners)
Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting
Campbell’s offers unlimited sick time along with paid time off and holiday pay
If in WHQ – free access to the fitness center
Access to on-site day care (operated by Bright Horizons) and company store
Giving back to the communities where our employees work and live is very important to Campbell’s
Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually
Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees