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The Associate is responsible for servicing media clients through the development of quality of work, efficient delivery and developing strong relationships. In this role, they will build their skills and expertise as a research partner to our clients in advising on strategy for digital and multi-platform media campaigns. This person will have strong communication and organization skills, attention to detail and interest in what makes advertising great on various media platforms.
Job Responsibility
Execute advertising campaign effectiveness research studies for some of Kantar’s top brand, agency and media platform clients
Utilize various tools and partners to complete studies from start to finish
Day to day tasks may include leading kick-off calls, study setup, survey design, data analysis, report writing and presentation of results
Manage project timelines and quality, collaborating with client teams and across departments
Lead meetings to scope and kick off new projects as well as to present data results to clients and their ad agencies
Develop actionable media and creative recommendations for future ad campaigns based on measurement results
Perform quality checks to ensure project accuracy and address issues proactively
Continuously seek to improve skills through training and team support
Build understanding of media capabilities and analytic methods
Exhibit critical thinking, seek process improvements, and foster a positive, inclusive environment
Requirements
Bachelor’s degree in market research/marketing or related social science and analytic disciplines
1+ years of professional market research experience preferred with exposure to quantitative methodologies
1+ years of experience in client facing roles and track record of success in client interactions
Basic understanding of digital advertising principles and practices
Strong process and time management skills
capable of prioritizing and delivering against multiple/competing deadlines
prior project management experience preferred
Proficient computer skills in Microsoft office and Google Suite tools, and ability to master other needed business tools (e.g., data management / cross tab and other proprietary tools)
Strong detail-orientation with ability to manage multiple work streams and collaborate cross-functionally
Excellent communication skills (verbal and written) with ability to use logical reasoning and problem-solving
Natural curiosity, a can-do attitude, driven and ability to take initiative
What we offer
Medical plans with comprehensive, affordable coverage for a range of health services
Health Savings Account/FSA
Dental, Vision and benefits to cover unique healthcare needs