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Associate Channel Strategist

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Talon

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Location:
United States , Nashville

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Category:
-

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Contract Type:
Not provided

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Salary:

45000.00 - 50000.00 USD / Year

Job Description:

Associate Channel Strategist will be responsible for developing and managing both traditional and non-traditional OOH media planning at the national and hyper local levels. Reporting to the SVP, Channel Management, the Associate Channel Strategist must be a market expert in terms of media habits, consumer behavior, trends, and other marketplace nuances.

Job Responsibility:

  • Develop and manage both traditional and non-traditional OOH media planning at the national and hyper local levels
  • Work closely with direct line manager, clients and internal teams to develop OOH plans, which includes evaluation, analysis and alignment of client goals
  • Analyze demographic data and consumer profiles to identify OOH channel usage and psychographic habits of target to engage consumers across all touch points
  • Communicate with vendor partners to assess and plan most effective and efficient use of client budgets, which includes evaluation of formats, placement, audience delivery, scale, efficiency
  • Prepare proposals and clearly communicate OOH plan recommendations
  • Send OOH RFPs in alignment with engagement strategies and client goals
  • Negotiate OOH formats according to plan, which includes, added value, upgrades and bonus opportunities
  • Learn and become fluent with the proprietary buying/planning platform, Plato
  • Manage and organize daily tasks
  • Set up and execute approved plans accurately
  • Remain up to date on industry trends and performance across all OOH channels
  • Develop POVs against client objectives and strategies for any new OOH opportunities/formats
  • Demonstrate a clear understanding of the client’s business by becoming a “student” of the client’s brand and client competition to better plan and align client objectives
  • Develop and maintain relationships with vendor partners and internal teams

Requirements:

  • Fearless attitude
  • Significant negotiation skills (training provided)
  • Experience with negotiation is a plus
  • Not afraid to speak up
  • Intuitive interaction with multiple stakeholders
  • Great balance of empathy and apathy
  • Excellent communication skills both written and verbal
  • Teachable with a strong work ethic
  • Strong organizational and analytical skills
  • Attention to detail
  • Ability to multi-task
  • Adaptable to a changing daily/hourly schedule

Nice to have:

Experience with negotiation is a plus

Additional Information:

Job Posted:
December 12, 2025

Employment Type:
Fulltime
Work Type:
Hybrid work
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