Associate Channel Strategist

• Develop and manage both traditional and non-traditional OOH media planning at the national and hyper local levels
• Work closely with direct line manager, clients and internal teams to develop OOH plans, which includes evaluation, analysis and alignment of client goals
• Analyze demographic data and consumer profiles to identify OOH channel usage and psychographic habits of target to engage consumers across all touch points
• Communicate with vendor partners to assess and plan most effective and efficient use of client budgets, which includes evaluation of formats, placement, audience delivery, scale, efficiency
• Prepare proposals and clearly communicate OOH plan recommendations
• Send OOH RFPs in alignment with engagement strategies and client goals
• Negotiate OOH formats according to plan, which includes, added value, upgrades and bonus opportunities
• Learn and become fluent with the proprietary buying/planning platform, Plato
• Manage and organize daily tasks
• Set up and execute approved plans accurately
• Remain up to date on industry trends and performance across all OOH channels
• Develop POVs against client objectives and strategies for any new OOH opportunities/formats
• Demonstrate a clear understanding of the client’s business by becoming a “student” of the client’s brand and client competition to better plan and align client objectives
• Develop and maintain relationships with vendor partners and internal teams

• Fearless attitude
• Significant negotiation skills (training provided)
• Experience with negotiation is a plus
• Not afraid to speak up
• Intuitive interaction with multiple stakeholders
• Great balance of empathy and apathy
• Excellent communication skills both written and verbal
• Teachable with a strong work ethic
• Strong organizational and analytical skills
• Attention to detail
• Ability to multi-task
• Adaptable to a changing daily/hourly schedule

Experience with negotiation is a plus