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Associate Brand Manager

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BrainWorks

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Location:
United States , Indianapolis

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Category:
-

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

We’re partnering with an iconic, household-name brand in the better-for-you space to add an Associate Brand Manager to their growing team. This is a unique opportunity to work on a brand that consumers genuinely know and love—while playing a meaningful role in shaping its next phase of growth. If you’re excited about making a tangible impact, working cross-functionally, and building brands that matter, this role offers both visibility and career acceleration. The Associate Brand Manager (ABM) will play a key role in supporting the development and execution of brand strategy, innovation, and integrated marketing initiatives that continue to strengthen market position. This role is ideal for a highly motivated, results-driven marketer who blends strategic thinking with strong analytical skills and a consumer-first mindset. As a core member of the brand team, the ABM will collaborate closely with cross-functional partners to drive growth, innovation, and execution excellence.

Job Responsibility:

  • Support the creation and execution of annual brand plans, including brand positioning, consumer targeting, and growth strategies
  • Monitor brand performance, market trends, and competitive activity to identify risks and opportunities
  • Collaborate on long-term innovation roadmaps and brand architecture decisions
  • Lead cross-functional execution of integrated marketing campaigns across digital, social, retail, and experiential channels
  • Manage timelines, budgets, and agency partners to ensure effective and timely delivery
  • Assist with packaging design updates, claims development, and overall communication strategies
  • Analyze sales, market share, pricing, and profitability trends to inform decision-making
  • Support forecasting, demand planning, SKU optimization, and portfolio management initiatives
  • Partner with Finance to build business cases, evaluate ROI, and manage marketing spend
  • Contribute to product development by gathering consumer insights, conducting competitive audits, and collaborating with R&D and Supply Chain teams
  • Support product launch plans from concept through commercialization and post-launch evaluation
  • Work closely with Sales, Category Management, R&D, Supply Chain, and agency partners to ensure alignment on brand objectives
  • Provide marketing support for customer presentations, retail programs, and promotional plans

Requirements:

  • Bachelor’s degree in Marketing, Business, or a related field (MBA a plus)
  • 2–4 years of relevant experience in CPG brand management, CPG marketing, or related roles
  • Strong analytical skills with experience using syndicated data (Nielsen, IRI, SPINS)
  • Excellent communication, project management, and problem-solving skills
  • Passion for health, nutrition, and consumer-driven product innovation preferred
  • Ability to thrive in a fast-paced, flexible, and innovative environment

Additional Information:

Job Posted:
December 28, 2025

Work Type:
On-site work
Job Link Share:

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