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Associate Brand Manager

valvoline.com Logo

Valvoline

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Location:
United States , Lexington

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Category:
-

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

The Associate Brand Manager – US Do-It-For-Me Marketing plays a critical role in creating, implementing, and executing marketing programs and initiatives that drive sales and volume growth across Valvoline’s Direct (B2B) customer business.

Job Responsibility:

  • Create, implement, and execute marketing programs and initiatives that drive sales and volume growth across Valvoline’s Direct (B2B) customer business
  • Collaborate closely with cross-functional partners, including Sales, Product Strategy & Management, Brand Management, Pricing & Analytics, and Category Management
  • Deliver strong execution of marketing programs across regional accounts in select DMA’s
  • Work closely with sales to advance key initiatives
  • Play a key part in shaping growth strategies aligned with company objectives
  • Work closely with the Lead/Demand generation team to execute prospecting media campaigns across various channels
  • Analyze product performance and identify growth opportunities within the defined business area
  • Develop marketing and sales materials that clearly communicate Valvoline’s value proposition and reasons-to-believe for prospective customers
  • Support customer account meetings with Sales by delivering data-driven insights and selling stories that drive volume and penetration at customer locations
  • Manage direct and indirect customer exterior signage programs, partnering with Creative Services to coordinate project workflows from initial renderings through customer hand-off
  • Create, traffic, and analyze digital media assets and their performance, putting forth recommendations and enacting tactics for effective ROI
  • Produce best-in-class quarterly business updates that summarize key market results, performance drivers, and recommended actions, and ensure follow-through on those recommendations
  • Collaborate closely with marketing team members to support initiatives and contribute to a positive, high-performing team culture

Requirements:

  • Bachelor’s degree in business, marketing, or a related field
  • 5–7 years of brand management experience, including leading brand planning and execution with a proven track record of delivering top- and bottom-line growth
  • Demonstrated leadership with the ability to influence effectively across all levels of the organization
  • Strong analytical and business acumen, with the ability to translate insights into clear, actionable recommendations
  • Excellent communication skills—written, interpersonal, and presentation—with the ability to build strong, trusting working relationships
  • Experience managing external vendors and creative agencies
  • Ability to drive innovation, understand customer needs, and strengthen long-term brand equity
  • Exceptional attention to detail paired with an inquisitive mindset and a desire for continuous learning
  • Team-oriented approach with a willingness to share ideas and encourage diverse perspectives
  • Genuine passion for brand building
  • Must be authorized to work in the U.S.

Nice to have:

  • Master of Business Administration (MBA)
  • Experience successfully leading CPG trade marketing programs and initiatives
  • Experience leading or mentoring a high-performing team
What we offer:
  • Health insurance plans (medical, dental, vision)
  • Health Savings Account (with employer-base deposit and match)
  • Flexible spending accounts
  • Competitive 401(k) with generous employer base deposit and match
  • Incentive opportunity
  • Life insurance
  • Short- and long-term disability insurance
  • Paid vacation and holidays
  • Employee Assistance Program
  • Employee discounts
  • PTO Buy/Sell Options
  • Tuition reimbursement
  • Adoption assistance

Additional Information:

Job Posted:
January 13, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
Job Link Share:

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