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The Associate Brand Manager – US Do-It-For-Me Marketing plays a critical role in creating, implementing, and executing marketing programs and initiatives that drive sales and volume growth across Valvoline’s Direct (B2B) customer business.
Job Responsibility:
Create, implement, and execute marketing programs and initiatives that drive sales and volume growth across Valvoline’s Direct (B2B) customer business
Collaborate closely with cross-functional partners, including Sales, Product Strategy & Management, Brand Management, Pricing & Analytics, and Category Management
Deliver strong execution of marketing programs across regional accounts in select DMA’s
Work closely with sales to advance key initiatives
Play a key part in shaping growth strategies aligned with company objectives
Work closely with the Lead/Demand generation team to execute prospecting media campaigns across various channels
Analyze product performance and identify growth opportunities within the defined business area
Develop marketing and sales materials that clearly communicate Valvoline’s value proposition and reasons-to-believe for prospective customers
Support customer account meetings with Sales by delivering data-driven insights and selling stories that drive volume and penetration at customer locations
Manage direct and indirect customer exterior signage programs, partnering with Creative Services to coordinate project workflows from initial renderings through customer hand-off
Create, traffic, and analyze digital media assets and their performance, putting forth recommendations and enacting tactics for effective ROI
Produce best-in-class quarterly business updates that summarize key market results, performance drivers, and recommended actions, and ensure follow-through on those recommendations
Collaborate closely with marketing team members to support initiatives and contribute to a positive, high-performing team culture
Requirements:
Bachelor’s degree in business, marketing, or a related field
5–7 years of brand management experience, including leading brand planning and execution with a proven track record of delivering top- and bottom-line growth
Demonstrated leadership with the ability to influence effectively across all levels of the organization
Strong analytical and business acumen, with the ability to translate insights into clear, actionable recommendations
Excellent communication skills—written, interpersonal, and presentation—with the ability to build strong, trusting working relationships
Experience managing external vendors and creative agencies
Ability to drive innovation, understand customer needs, and strengthen long-term brand equity
Exceptional attention to detail paired with an inquisitive mindset and a desire for continuous learning
Team-oriented approach with a willingness to share ideas and encourage diverse perspectives
Genuine passion for brand building
Must be authorized to work in the U.S.
Nice to have:
Master of Business Administration (MBA)
Experience successfully leading CPG trade marketing programs and initiatives
Experience leading or mentoring a high-performing team
What we offer:
Health insurance plans (medical, dental, vision)
Health Savings Account (with employer-base deposit and match)
Flexible spending accounts
Competitive 401(k) with generous employer base deposit and match