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Kraft Heinz is a globally recognized leader in the food and beverage industry, known for its iconic brands and commitment to quality, innovation, and sustainability. As one of the largest food companies worldwide, Kraft Heinz has a diverse portfolio that spans numerous categories and geographic markets, emphasizing growth through innovation, consumer connection, and operational excellence. The company values its employees, supporting a culture of inclusion, flexibility, and continuous development, aimed at attracting top talent dedicated to delivering exceptional experiences to consumers around the globe. Within this dynamic environment, the marketing team at Kraft Heinz serves as the strategist...
Job Responsibility:
Drive the strategy and execution for AFH channel expansion, collaborating closely with Kraft Heinz teams and external partners
Identify, size, and prioritize international market opportunities
coordinate launch plans and adapt brand strategies to local market needs
Lead new category exploration and business case development for next-horizon growth areas, working with R&D, sales, and marketing
Identify, negotiate, and manage revenue-producing partnerships including licensing agreements that support brand growth and deliver commercial impact
Manage project timelines, budgets, and KPIs for expansion initiatives, ensuring alignment with overall brand objectives
Serve as the connective tissue between internal teams and external partners to deliver seamless launches
Monitor market trends, competitive activity, and consumer insights to inform expansion strategies and adjust plans as needed
Support post-launch analysis and continuous improvement for all new market/category entries
Requirements:
Bachelor's degree in marketing, business, or related field
2-3+ years of experience in brand management, business development, or market expansion
Strong project management skills
Analytical and financial acumen
Excellent communication and presentation skills
Ability to collaborate and build relationships
Adaptable and entrepreneurial mindset
Passion for health, wellness, and mission-driven brands
2-3+ years of experience in brand management, business development, or market expansion, ideally in CPG, food, wellness, or related industries
Demonstrated ability to support or lead product launches, licensing partnerships, or cross-functional projects
Excellent communication, presentation, and relationship-building skills
Adaptable, entrepreneurial mindset with a passion for health, wellness, and mission-driven brands