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The Associate Brand Manager, Cross Category will support the execution of high priority innovation, renovation, and commercialization projects across Seventh Generation’s portfolios. The Associate Brand Manager will be responsible for leading assigned projects end to end -- from briefing through execution, while coordinating closely with cross functional squad partners and adjacent brand roles. This role requires a passion for brand management, a strong entrepreneurial mindset, a proclivity to “think three steps ahead”, and the ability to manage multiple workstreams simultaneously with cross functional partners. The Associate Brand Manager will act as a day to day owner for assigned initiatives, ensuring timelines, deliverables, and strategic intentions are met. The Associate Brand Manager will report to the Brand Manager, Cleaners & Paper with a dotted line relationship to other category leads as necessary.
Job Responsibility:
Support the development and execution of marketing strategies and annual plans across Seventh Generation portfolios
Own assigned initiatives across the full marketing mix (proposition, promotion, place, pack, price, product), ensuring alignment with brand strategy and category goals
Act as a key contributor to the brand agenda, partner with brand leadership and cross‑functional teams to drive growth, profitability, and brand equity
Lead assigned initiatives end‑to‑end, from consumer insight and business framing through commercialization and in‑market execution
Contribute to product positioning, claims strategy, and consumer and customer messaging through clear, actionable briefs and materials
Deliver innovation and renovation projects in partnership with R&D, Packaging, and PMO, balancing consumer & customer value, feasibility, and financial performance
Analyze consumer research, syndicated data, customer performance, and competitive activity to inform brand and executional decisions
Track performance of assigned initiatives and adjust plans to improve in‑market effectiveness
Collaborate closely with Total Brand Activation Associate Brand Manager, Shopper Marketing, Customer Development, eCommerce, and Demand Generation teams to deliver strong customer activation
Partner with external agencies and vendors to execute high‑quality creative, communication, and activation work
Requirements:
3–5 years of brand management or adjacent marketing experience within a consumer-packaged goods environment
Must exhibit a passion for the company’s vision, mission, and values
Demonstrated success leading cross‑functional projects across the full marketing mix (proposition, promotion, place, pack, price, product) with multiple stakeholders
Experience collaborating with consumer marketing insights teams on primary consumer research, leading the development of research stimulus, and utilizing results in planning efforts
Experience working with business analytics and syndicated data to drive decision-making (Circana/IRI, Nielsen, SPINS, or customer‑specific data)
Proven ability to understand and consider financial scenarios (e.g. product P&Ls, ROI analyses, etc.)
Demonstrated success leading creative briefs with agencies to deliver product packaging and artwork aligned to brand strategy
Highly organized with strong project management, organizational, and prioritization skills
Ability to manage ambiguity and multiple workstreams simultaneously
Strong written and verbal communication skills
comfortable creating and delivering presentations
Business-owner mindset with a bias for action and accountability
Willingness to travel when required
What we offer:
health insurance (including prescription drug, dental, and vision coverage)