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Are you a passionate foodie with a hunger for creativity and performance marketing? Join our dynamic team as an Associate Brand Manager, where you’ll play a pivotal role in shaping the future of two iconic brands within Unilever Foods: Hellmann’s and Maille. This role’s primary responsibility is to serve as the Associate Brand Manager for Hellmann’s / Best Foods US. The role will also oversee the Maille mustard brand. The role will report into the Associate Director of Condiments Demand Generation US and will suit an ambitious marketer who is looking to further their experience in performance & engagement marketing across high-profile campaigns.
Job Responsibility:
Help lead the development of full funnel marketing activities for key strategic pillars in the Condiments US business, to drive brand & category consumption growth
Manage share performance & deployment of large-scale marketing budgets for the Hellmann’s/Best Foods business in the US
Oversee the brand’s national retail marketing strategy, inclusive of creating in-store merchandising assets & campaigns from development to execution
Craft & execute US-centric, social-first communications and activation plans with cross-functional and agency partners across paid, owned & earned media
Manage the development & execution of marketing assets for big brand seasonal moments, including major tentpoles around Football, Summer & holiday moments
Oversee the brand’s sports marketing partnerships & programs, including team relations, asset development & program management
Leverage data to uncover powerful insights and growth opportunities for the brand, driving insights into action
Work closely with the US innovation team on best-in-class deployment of US innovation launches & marketing plans
Work with customer development to deliver promotional calendar
measure & optimize plan performance throughout the year to improve results
Lead brand strategy and execution for Maille mustard in the US, driving growth and activating consumer-centric campaigns that reinforce Maille’s premium positioning
Requirements:
BA or MBA
2-3+ years experience in Brand Marketing or similar required
Strong data analytic skills, with ability to turn insights into action to win competitive share
Experience leading consumer marketing programs
strong knowledge of the digital and social landscape
Demonstrated ability to interface and effectively work with a variety of agency & external partners to deliver integrated programs
The candidate must demonstrate an entrepreneurial mindset and strong bias for action with proven results leading and motivating internal cross functional teams and external partners
The successful candidate will have good judgement, attention to detail, an aesthetic eye and problem-solving skills
Understanding of the US retail environment & customer landscape preferred
Strong prioritization skills
Audience and consumer-centric thinker, passionate about end-to-end marketing as a capability
High comfort level using Circana (or similar point of sale data) and Numerator (or similar panel data)
A balance of art & science – think differently yet with a pragmatic business mindset
Nice to have:
passion for food is a big plus
What we offer:
health insurance (including prescription drug, dental, and vision coverage)