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Roku Logo Roku · -

Associate Ad Measurement Lead

United States, New York 80000.00 - 99000.00 USD / Year · Job Posted February 16, 2026
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Job Description

You will play an integral role in building ad measurement and research strategy. This includes developing and executing against a wide range of analytics, research, and measurement projects to help advertisers succeed on Roku.

Job Responsibility

  • Consult with advertisers and agencies to create measurement plans that test advertising effectiveness and outcomes
  • Lead quantitative and qualitative studies from start-to-finish
  • Collaborate with Commerce Media partners on data sharing, analysis and reporting to support Roku's Commerce Media business
  • Manage relationships with third-party measurement providers and work with internal stakeholders to enable integration with them
  • Partner closely with marketing, sales, client service, product, partnership and more to execute against strategic initiatives and develop scalable solutions to industry challenges
  • Conduct meta-analyses on 3P topics with guidance from Ad Measurement Manager, to educate clients, the market, and internal product and analytics teams
  • Continuously challenge and improve the array of existing measurement solutions

Requirements

  • 2-4 years' experience in analytics, attribution, and research
  • Experience in ad measurement or basic understanding of relevant concepts is required
  • Digital, TV, local advertising, or media experience preferred
  • Experience in ad effectiveness studies with third-party measurement vendors such as Nielsen, comScore, Experian Foursquare, etc is preferred
  • Experience in A/B testing, incrementally measurement, MTA (Multi-Touch Attribution), MMM (Media Mix Model) is preferred
  • Ability to run analysis, leveraging their understanding of SQL, Excel, or similar tools
  • Ability to work with ambiguous data to create insights that reflect strong business judgment
  • Ability to comfortably work in a variety of settings, including one-on-one and in front of large groups, and adapt communication style for different audiences
  • Ability to collaborate with cross-functional teams and build close relationships within and across teams
  • Ability to work independently with agility and prioritize effectively with a strong sense of urgency
  • Nimble and comfortable with ambiguity
  • a track record of responding quickly to rapidly evolving opportunities

What we offer

  • health insurance
  • equity awards
  • life insurance
  • disability benefits
  • parental leave
  • wellness benefits
  • paid time off
  • global access to mental health and financial wellness support and resources

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