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You will play an integral role in building ad measurement and research strategy. This includes developing and executing against a wide range of analytics, research, and measurement projects to help advertisers succeed on Roku.
Job Responsibility:
Consult with advertisers and agencies to create measurement plans that test advertising effectiveness and outcomes
Lead quantitative and qualitative studies from start-to-finish
Collaborate with Commerce Media partners on data sharing, analysis and reporting to support Roku's Commerce Media business
Manage relationships with third-party measurement providers and work with internal stakeholders to enable integration with them
Partner closely with marketing, sales, client service, product, partnership and more to execute against strategic initiatives and develop scalable solutions to industry challenges
Conduct meta-analyses on 3P topics with guidance from Ad Measurement Manager, to educate clients, the market, and internal product and analytics teams
Continuously challenge and improve the array of existing measurement solutions
Requirements:
2-4 years' experience in analytics, attribution, and research
Experience in ad measurement or basic understanding of relevant concepts is required
Digital, TV, local advertising, or media experience preferred
Experience in ad effectiveness studies with third-party measurement vendors such as Nielsen, comScore, Experian Foursquare, etc is preferred
Experience in A/B testing, incrementally measurement, MTA (Multi-Touch Attribution), MMM (Media Mix Model) is preferred
Ability to run analysis, leveraging their understanding of SQL, Excel, or similar tools
Ability to work with ambiguous data to create insights that reflect strong business judgment
Ability to comfortably work in a variety of settings, including one-on-one and in front of large groups, and adapt communication style for different audiences
Ability to collaborate with cross-functional teams and build close relationships within and across teams
Ability to work independently with agility and prioritize effectively with a strong sense of urgency
Nimble and comfortable with ambiguity
a track record of responding quickly to rapidly evolving opportunities
What we offer:
health insurance
equity awards
life insurance
disability benefits
parental leave
wellness benefits
paid time off
global access to mental health and financial wellness support and resources