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Assistant Store Manager

United Kingdom, Bridgend · Job Posted April 01, 2026
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Job Description

The Assistant Manager plays a key role in achieving store standards, they lead by example, embrace our entrepreneurial spirit and inspire their teams through their passion and belief in our brands.

Job Responsibility

  • Leading the store teams to generate sales, profit, minimize losses, and create the best possible customer experience whilst ensuring the store is visually distinctive and impeccably maintained
  • Identify opportunities to grow the business and improve performance through collaborating with others
  • Maintain corporate visual merchandising directives and standards for sales floor and back room
  • Work alongside the visual merchandising team to ensure clear communication and understanding between VM and store teams
  • Partner with store management team to build on business opportunities and achieve company standards and objectives
  • Focus staff on the importance of quality relationships with internal and external customers
  • Ensure accountability of staff in building a repeat customer base by providing all customers with unparalleled spirited service
  • Complete daily/weekly store walkthroughs
  • evaluate product performance, pricing, staff service levels and inventory levels
  • Communicate to the Store Manager what is driving sales and discuss any issues/priorities, in order to develop strategies to maximize business
  • Ensure they are weekly visual presentation action plans
  • Analyze store level reports and create action plans to improve results
  • Assist with the manpower planning, identification, recruitment, interviewing and hiring processes
  • Recruit store personnel with a broad range of perspectives, experiences and backgrounds
  • Work with the Store Manager to build bench strength for key positions, including possible successors
  • Participate in weekly management meetings alongside other staff meetings
  • Clearly communicate to staff: store and individual sales goals and other key performance expectations
  • sales results and provide guidance on what is needed to improve performance
  • Providing a great customer journey and achieving exemplary mystery shop results

Requirements

  • Previous track record of supervisory or specialist roles within a premium or luxury brand
  • Previous people management experience
  • Effective communicator with the ability to cultivate belonging
  • Collaborate to win and recognize and celebrate the contributions and achievements of others
  • Courageous in giving feedback that promotes positive behavioral change
  • Adapt fast and work with pace
  • Energetic and inspire trust showing a clear presence on the shop floor
  • Approach all issues with a ‘can do’ approach and make informed decisions to find in store solutions

What we offer

Competitive and comprehensive benefits program that offers protection, peace of mind and flexibility designed to support associates both at home and at work

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