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Sports Direct Logo Sports Direct · Sales

Assistant Store Manager

United Kingdom, London Employment contract 39616.00 GBP / Year · Job Posted June 03, 2026
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Job Description

An exciting opportunity has arisen for a talented Assistant Store Manager to join our Oxford Street store and play a key role in its continued success. Whether it's leading floor walks with some of the UK's biggest luxury brands, working with our head office teams to manage your store's stock package, or running training sessions to increase your team's product knowledge, with Frasers Group, no two days are ever the same. Reporting to the Store Manager, you will oversee a team of Retail Managers and Sales Advisors within your store, driving commercial success and contributing to company growth.

Job Responsibility

  • Be responsible for the commercial success of the store and drive store performance
  • Identify key opportunities to enhance performance in line with current trends
  • Develop and implement strategic plans to achieve departmental goals and objectives
  • Analyse data and key performance indicators to make informed commercial decisions and drive KPIs
  • Be responsible for your store and team's performance
  • Lead and inspire your store team, providing guidance, coaching, and support
  • Work closely with your Store Manager, acting on feedback and working towards targets and deadlines
  • Build lasting relationships with internal and external stakeholders
  • Display exemplary communication and interpersonal skills, with the ability to interact effectively at all levels of the organisation
  • Identify future talent within the store and plan and support their personal development and progression
  • Seek opportunities to drive your own personal development
  • Train, coach and upskill the store team to maximise opportunities for future progression within the business
  • Oversee daily operations, ensuring efficiency, quality, and adherence to company policies and procedures
  • Support other stores within the area with store operations as and when required
  • Use business communication tools to drive the completion of tasks and ensure your team understands all key functions
  • Support the store manager to drive performance in line with retail priorities to meet business objectives
  • Responsible for monitoring and achieving store-level KPIs, including sales targets, company incentives, customer satisfaction, and operational efficiency
  • Ensure wage controls are met on a weekly basis and any issues are resolved quickly and effectively
  • Demonstrate resilience to operational challenges, making effective decisions to drive solutions
  • Control stock movement, run accurate store audits, and implement visual standards to company guidelines

Requirements

  • Minimum 4+ years’ experience in premium or luxury fashion retail management, or within a similar high-end retail environment
  • Proven leadership skills, with experience managing, motivating, and developing large teams, including supervisors and team leaders
  • Strong customer service expertise, with a deep understanding of client expectations and an established local client network
  • Demonstrated success in driving sales performance, achieving targets, and managing budgets and inventory
  • Excellent product knowledge, including brands, fashion trends, materials, and market positioning
  • Solid understanding of retail operations, including merchandising, stock control, and loss prevention
  • Strong verbal and written communication skills, with the ability to build relationships across all areas of the business

What we offer

  • 28 days holiday a year, inclusive of bank holidays
  • 20% Staff Discount across all Frasers Group Stores
  • 50% in store uniform discount
  • Weekly/Monthly & Quarterly Commercial Bonuses
  • Commission-led bonuses across a wide range of products
  • Long Service awards
  • Discounted Gym membership
  • Excellent career development opportunities
  • Cycle to work scheme
  • Wide range of Development Courses with National Qualifications
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