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Assistant Shopper Marketing And Trade Category Manager

Turkey, Istanbul · Job Posted June 15, 2026
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Job Description

Unilever is currently hiring for An asst. shopper marketing&trade category manager for foods BUSINESS If you're looking for a great team and a challenging, innovative, fun and energetic work environment, you are at the right place. We believe that the passion of our employees is our strength, and this is what drives us towards outstanding performance. We aim to provide people the world over with products that are good for them and good for others. Our vision is to develop new ways of doing business with the aim of doubling the size of our company while reducing our environmental impact. Our brands are trusted everywhere and, by listening to the people who buy them, we've grown into one of the world's most successful consumer goods companies. In fact, 160 million times a day, someone somewhere chooses a Unilever product. We are looking for an Assistant Shopper & Trade Category Marketing Manager to work with our Foods Business Unit

Job Responsibility

  • Working as the key liaison between marketing and sales to plan/deliver category growth by managing internal and customer stakeholders to provide the appropriate marketing tools and customer campaigns
  • Developing/executing annual category and joint business plans with customers
  • Building in store communication and best in class POS strategy across touch points per channel
  • Championing digitalization of shopper marketing strategy
  • Contributing to the overall marketing strategy, plan and brand portfolio strategy as the shopper and trade expert
  • Building and driving Strategies: Business partner with the D4C teams to shape & deliver the Channel strategy online & offline across Retail, FS, Gifting, as well as the CGS (Category growth strategy) and Category trade story
  • Being the Shopper Insight/CMI's key business partner to lead for the embedding of shopper insight info
  • Leading consumer research activities, CRM tools and translating insights into commercial strategies
  • Optimizing a double digit in-store marketing budget and managing relations with external agencies to ensure that first class service levels
  • Setting and measuring in-store KPIs for field sales teams across channels to ensure everyday perfect execution
  • Creating annual Customer Marketing plan including budget need & allocation, promo guide, shopper activation plan
  • Proven track record of delivering operational excellence

Requirements

  • Strong 1C or 1D grade CD experience
  • 3+ years of CD field experience
  • Being eager to work closely with multinational teams and also with top management
  • Demonstrated skills and capabilities in analytical thinking & complex problem solving
  • Strong communication and negotiation skills
  • Storyteller
  • Multi-stakeholder management capability
  • Excellent written and spoken Turkish & English is a must
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