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Assistant Shopper Marketing and Trade Category Manager Food

Turkey, Istanbul · Job Posted March 21, 2026
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Job Description

Unilever is currently hiring for Asst. Shopper Marketing&Trade Category Manager Food. Function: Customer Development > Customer Strategy & Planning. Reports to: Shopper Marketing & Trade Category Manager - Nutrition. Scope: Turkey. Location: Umraniye. Terms & Conditions: Full Time. ABOUT UNILEVER: With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

Job Responsibility

  • Working as the key liaison between marketing and sales to plan/deliver category growth by managing internal and customer stakeholders to provide the appropriate marketing tools and customer campaigns
  • Developing/executing annual category and joint business plans with customers
  • Building in store communication and best in class POS strategy across touch points per channel
  • Championing digitalization of shopper marketing strategy
  • Contributing to the overall marketing strategy, plan and brand portfolio strategy as the shopper and trade expert
  • Building and driving Strategies: Business partner with the D4C teams to shape & deliver the Channel strategy online & offline across Retail, FS, Gifting, as well as the CGS (Category growth strategy) and Category trade story
  • Being the Shopper Insight/CMI’s key business partner to lead for the embedding of shopper insight info
  • Leading consumer research activities, CRM tools and translating insights into commercial strategies
  • Optimizing a double digit in-store marketing budget and managing relations with external agencies to ensure that first class service levels
  • Setting and measuring in-store KPIs for field sales teams across channels to ensure everyday perfect execution
  • Creating annual Customer Marketing plan including budget need & allocation, promo guide, shopper activation plan
  • Proven track record of delivering operational excellence

Requirements

  • Strong 1C or 1D grade CD experience
  • 3+ years of CD field experience
  • Being eager to work closely with multinational teams and also with top management
  • Demonstrated skills and capabilities in analytical thinking & complex problem solving
  • Strong communication and negotiation skills
  • Storyteller
  • Multi-stakeholder management capability
  • Excellent written and spoken Turkish & English is a must
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