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This role is responsible for delivering OLLY’s sales targets, driving channel P&L performance, and incubating a digital-led growth model in the Singapore market. Your mission is to unlock accelerated growth for OLLY across offline and online channels and ultimately grow the brand’s market share in key segments.
Job Responsibility:
Deliver Sales Targets & Channel P&L
Develop and execute the annual sales plan, including channel and Key Account priorities, growth actions, and TTS/BMI requirements
Partner with Supply Chain and Finance teams to manage monthly demand planning, spend planning, and rolling forecasts
Achieve agreed Channel P&L targets while continuously identifying optimization and margin improvement opportunities
Manage Distributor & Retail Key Accounts
Lead the distributor’s monthly sell-out planning and oversee all order-processing activities
Ensure distributors execute aligned trade plans in retail outlets and adhere to TTS budget governance
Support distributors on Key Account initiatives including product listing, promotions, displays, and in-store execution
Build & Accelerate Digital-Led Growth
Pilot and scale OLLY’s growth across digital commerce platforms such as Shopee, TikTok, and other emerging channels
Collaborate closely with the Marketing team to build a digital demand generation engine and eCommerce conversion model that drives sustainable growth
Requirements:
3-4 years of Strong commercial acumen with experience driving sales targets and channel profitability
Background in FMCG, consumer health, wellness, or digital commerce preferred
Ability to manage distributors, Key Accounts, and cross-functional stakeholders
Hands-on experience in eCommerce, digital growth, or performance marketing is an advantage
Entrepreneurial, data-driven, and comfortable building new growth models from the ground up
Strong communication skills in English & Chinese language and ability to influence across different markets and functions