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Assistant Public Affairs Manager

Hong Kong, Hong Kong 30000.00 - 37000.00 HKD / Month · Job Posted July 06, 2026
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Job Responsibility

  • Lead the development and execution of comprehensive public relations and communications campaigns tailored for government bodies, public sectors, and corporate clients
  • Formulate proactive media relations strategies, maintaining a robust network of contacts across mainstream press, digital publications, and specialized sector journalists
  • Draft, edit, and pitch high-quality press releases, media briefs, bilingual speeches, and opinion pieces (Op-Eds) with precision and political sensitivity
  • Manage end-to-end event logistics for high-profile public sector projects, including press conferences, stakeholder forums, community engagement initiatives, and roundtables
  • Monitor daily news cycles and public sentiment, providing clients with rapid-response media monitoring, crisis management counseling, and risk mitigation strategies
  • Partner cross-functionally with the internal think tank division to translate complex policy research and data signals into engaging, media-friendly commercial narratives
  • Manage client accounts independently, serving as the main operational contact, alignment champion, and strategic advisor for ongoing campaign execution
  • Supervise and mentor junior account executives and writers, enforcing strict standards for quality, factual accuracy, and client alignment

Requirements

  • Degree in Public Relations, Communications, Journalism, Public Policy, or a related discipline
  • 4–6 years of stable experience within a Public Relations or marketing agency setting, with a strong track record of handling public sector, government, or NGO accounts
  • Solid understanding of the local socio-political landscape, public administration structures, and current policy trends
  • Exceptional bilingual writing capabilities, with a proven ability to adapt tone and messaging for public consumption and governmental compliance in both English and Chinese
  • Demonstrated experience in media relations, with an existing network of media contacts and proven capabilities in crisis communication
  • Strong project management, multi-tasking abilities, and the resilience to deliver exceptional results under tight, fast-changing timelines
  • Excellent interpersonal skills with the professional confidence to present strategies and navigate consultancies with senior external stakeholders
  • Resourceful, collaborative team player who appreciates the synergy between commercial marketing and public policy research

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